SRI Resources has an immediate job opportunity for CTV Paid Media Coordinators with a major corporation in New York City. 2-3 days per week on-site, remainder Remote.
12+ month contract
Pay Rate: $25 - $28/hr DOE
Ideal candidate:
• Strong paid media background.
• Experience can come from CTV, programmatic, paid social, display, or adjacent digital media channels.
• Able to independently plan and execute campaigns.
• Comfortable communicating directly with media/device partners.
• Capable of helping drive strategy rather than only providing operational support.
• Traditional linear/broadcast TV experience by itself is not the strongest fit. Digital/programmatic paid media experience is more relevant.
• Sports knowledge or interest would be beneficial because the role is likely to have a larger sports TV focus.
• Familiarity with DSPs, Meta/paid social platforms, Google Analytics, Excel, or similar media tools is helpful, but there is no single mandatory platform.
Description:
The Growth Marketing team is tasked with driving new subscriber acquisition & driving our Streaming's profitability business objectives for Streaming and The Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns.
What You Will Do
We are looking for an excited and driven Coordinator to join and support the CTV Paid Media team. The ideal candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.
This person will play a critical role in assisting and supporting the planning and execution of our over-the-top/connected TV (OTT/CTV) paid media campaigns across our device partner platforms (Roku, Amazon Fire TV, Samsung, LG, Vizio, GoogleTV, etc.). This is a great opportunity for someone who is passionate about paid media and who wants to be at the forefront of a developing, innovative media channel. The person in this role will have the opportunity to collaborate with the CTV Paid Media Specialists and Manager on various projects that support the growth and scale of the streaming business.
Responsibilities:
Support the Domestic CTV Paid Media team in campaign planning with several major device partner platforms (Amazon Fire TV, Roku, Samsung, etc), gaining hands-on experience driving efficient subscriber acquisition and retention
Ensure all campaigns are set up with proper creative assets and tracking to enable full campaign attribution and launch with flawless execution with no delays
Track partner performance of paid media campaigns daily, reporting on performance trends using granular insights and holding partners accountable for achieving KPIs
Own various essential tasks including budget management and reconciliation, tracking media plan changes, and sharing out campaign reports accurately and with attention to detail
Maintain media plan documentation, insertion orders, contact lists, post-launch proof of placement decks, etc. from the beginning through the end of the campaign lifecycle
Collaborate with internal cross-functional teams like testing, programmatic paid media, strategy and creative design to build campaign and creative recommendations
Document and distribute key meeting recaps, outlining action items and keeping all team members informed
Conduct market research to stay up-to-date with best practices and emerging trends in digital, streaming and CTV spaces and apply knowledge accordingly
Responsible for compiling updates on partner capabilities and offerings through vendor contact and disseminating to the rest of the team, supporting CTV team in evaluating new, innovative ad products
Basic Qualifications:
1+ year of professional work experience or internship; Digital Media Marketing internship experience preferred
Ideal candidate will have some experience with direct response campaigns
Proficiency in basic presentation and analysis tools (Excel, Powerpoint, Google suite)
Ability to manage confidential information
Highly analytical mindset, resourceful with critical thinking and problem-solving skills
Ability to take direction from multiple partners, balance numerous projects simultaneously, prioritize tasks and optimally work in a fast-paced environment
Hardworking, proactive, eager to learn and willing to tackle new challenges
Well organized, with positive relationship-building and time-management skills
Self-starter, highly motivated, positive demeanor with excellent interpersonal and written communication skills
Sense of humor and desire to have fun!
Preferred Qualifications:
Media agency internship experience
Global/international media buying experience
Basic Education:
Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
About SRI ResourcesSRI Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity. We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D. If this position fits interests you, we encourage you to apply. You can view all our job openings at
SRI Resources Careers.