CRM Strategist

The CRM Strategist is an experienced well-rounded digital marketer who supports the implementation & adoption of CRM tools across the business. They will help manage the CRM platforms via implementation, rollout of new features & functionality and user communications & training.

Essential Tasks

• Support cross-departmental initiatives by serving as a subject matter expert across the organization, providing consultation and best practices for various CRM systems
• Work with clients to analyze business requirements and workflows for their student marketing initiatives
• Lead CRM platform maintenance, troubleshoot issues, create user training materials, and communicate updates
• Identify and recommend areas within the CRM that can be improved via automation and third-party tools
• Support, actively promote, and demonstrate superior customer service in accordance with department and company standards and programs
• Implement innovative business and CRM trends to ensure campaign success
• Communicate insights, learnings and actionable recommendations to stakeholders at all levels across the organization in an effective way
• Help ensure information is integrated across marketing campaigns, optimized for specific delivery channels
• Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate.
• Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight.
• Other duties as assigned

Skills and Experience

• 4+ years of relevant professional experience required
• Bachelor's Degree in relevant field
• In-depth understanding of the capabilities and constraints of Salesforce, Slate, Element451 or similar CRM system
• Strategic thinking and problem solving with the ability to thrive in a fast-paced environment
• Strong stakeholder management and communication
• Presentation skills with a high degree of comfort with both large and small audiences
• Strong organizational skills as well as the ability to adapt quickly to changing priorities, assignments, and roles
• Proven self-motivation to take initiative and master new tasks quickly
• Experience working in agile development environments
• Demonstrated desire for continuous learning and improvement
• This person will show strong attention to detail skills as well as ability to work collaboratively and independently.
• Proven track record of driving decisions collaboratively, resolving conflicts, and ensuring follow through.

The pay range for this position is $70,000-$78,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience. This position is eligible for an annual bonus in addition to a full range of benefits. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.