CRM Business Transformation Manager

The CRM Business Transformation Lead is the strategic business owner responsible for ensuring CRM capabilities are translated into consistent, scalable, and measurable business outcomes. This role leads cross-functional business process alignment, stakeholder engagement, operating model design, and operationalization of CRM-enabled ways of working across Commercial teams.

The CRM Business Transformation Lead is accountable for defining how business processes should evolve, aligning stakeholders around future-state operating expectations, identifying opportunities for CRM-enabled improvement, and ensuring enhancements are embedded into daily business routines. This role serves as the primary connector between business leadership, CRM Product, Innovation, Data & Analytics, Training & Enablement, and functional teams to ensure CRM transformation efforts are strategically aligned, operationally ready, and measurable.