Creative Operations Manager - Marketing - Lakeland

Knowledge of communication channels including television, radio, environmental signage, point of purchase, out of home, digital video, social media, email, and web. Knowledge of external creative resources and their expertise and capabilities (e.g., advertising agencies, design firms, production suppliers).

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, or Communications field, or equivalent experience
• 5 years’ experience as a Project Manager or Account Leadership position in a creative, marketing, or advertising department or agency
• Thorough knowledge of creative processes, timelines, and workload impacts
• Strong knowledge of creative associate resources’ skill sets, capabilities, and capacity
• Knowledge of external creative resources and their expertise and capabilities (e.g., advertising agencies, design firms, production suppliers)
• Knowledge of Publix marketing objectives, brand identity standards, positioning statements, and corporate strategy
• Knowledge of communication channels including television, radio, environmental signage, point of purchase, out of home, digital video, social media, email, and web
• Knowledge of current creative trends in the retail industry relative to each of the design/creative disciplines
• Exceptional project management skills
• Knowledge of training and development methods and best practices for creative individuals
• Knowledge of all phases of the creative development process (concept, copywriting, layout, execution)
• Knowledge of creative and/or marketing departments organizational structure, roles and responsibilities, and associated work processes
• Analytical skills
• Budget management skills
• Human resource management skills
• Strategic planning skills
• Ability to collaborate effectively
• Strong leadership and mentoring skills
• Ability to understand creative people
• Persuasion/negotiation skills
• Exceptional verbal and written communication skills
• Strong presentation skills
• Ability to be flexible and respond to quickly changing priorities on short notice
• Mac OS
• Microsoft Office (Word, Excel, PowerPoint)
• Marketing resource management systems
• Adobe Creative Suite
• Digital Asset Management system

Preferred Qualifications

• Master’s Degree in Business, Marketing, Advertising, or Communications field, or equivalent experience
• 7 years’ experience as a Project Manager or Account Leadership position in a creative, marketing, or advertising department or agency

Marketing