Creative Director

Cherry Bekaert

  • South Plainfield, New Jersey
  • 9 days ago

    Highlights

    As we enter our next phase of growth, we're making a significant investment in marketing—and we're looking for a visionary Creative Director to help define how our brand shows up in the world. We're an established leader in the kitchen & bathroom cabinet industry with decades of success, a nationwide dealer network, and a reputation for quality, reliability, and service.

    Numbers & Facts

    LocationSouth Plainfield, New Jersey
    Websitehttps://www.cbh.com

    Description

    Creative Director On-Site | Full-Time | Reports to Chief Marketing Officer
    Build the Brand. Shape the Future.
    Most Creative Director roles ask you to maintain a brand.
    This one asks you to build one.
    We're an established leader in the kitchen & bathroom cabinet industry with decades of success, a nationwide dealer network, and a reputation for quality, reliability, and service. As we enter our next phase of growth, we're making a significant investment in marketing—and we're looking for a visionary Creative Director to help define how our brand shows up in the world.
    This is a rare opportunity to become our first-ever Creative Director, partnering directly with the CMO to create a unified, compelling brand experience across every customer touchpoint.
    What You'll Do
    As Creative Director, you'll own the visual and creative expression of our business across digital, physical, and experiential channels.
    Brand Leadership
    Build and evolve our brand identity, voice, guidelines, and creative standards
    Create scalable systems that ensure consistency across multiple product lines and audiences
    Translate strategy into compelling creative that drives engagement and growth
    Website Experience
    Lead creative direction for a complete website redesign
    Partner with our development agency to deliver a best-in-class user experience
    Create intuitive pathways for dealers, consumers, and industry professionals
    Sales & Marketing Materials
    Oversee the development of catalogs, brochures, product guides, spec books, sample kits, and packaging
    Build repeatable systems and templates that elevate quality and efficiency
    Trade Shows & Showrooms
    Own the creative vision for our presence at the industry's largest annual trade show
    Design impactful booth experiences, showroom displays, kiosks, and branded environments
    Campaigns & Content
    Lead major brand campaigns throughout the year
    Set the creative standard for social media, email marketing, video, and content
    Inspire compelling storytelling across every channel
    Leadership Responsibilities
    You'll lead and mentor a growing creative team while managing key external partners. However you must have the skills and drive to do the hands on work in partnerships with the key partners
    Team Leadership
    • Production Designers
    • Content & Social Media Specialist
    • Graphic Designers
    External Partners
    • Branding Agency
    • Web Development Partners
    • Video Production Teams
    • Media & Creative Contractors
    We're looking for a leader who develops people, raises creative standards, and builds a culture of continuous improvement.
    What We're Looking For
    Required Experience – Current and relevant Design experience in the Interiors, Cabinetry, or housewares market
    7+ years of experience in design and brand leadership
    2+ years managing or mentoring creative professionals      
    Strong portfolio demonstrating both:
    • Brand strategy and development
    • High-level design execution
    • Contemporary focus in today’s design world
    Experience building, refreshing, or relaunching a brand system—not just working within one
    Expertise across:
    • Websites & digital experiences
    • Social media & email marketing
    • Print materials
    • Packaging
    • Environmental design / trade show experiences
    Experience managing agencies, developers, and production vendors
    Exceptional organization, project management, and attention to detail
    MUST HAVE solid experience and portfolio examples working with Adobe Creative Suite : InDesign, Illustrator, Photoshop, Animation, After Effects
    Bonus Points For
    Kitchen cabinet industry experience
    Building products, dealer-channel, or B2B marketing experience
    Experience supporting complex product portfolios
    Why Join Us?
    This is a unique opportunity to leave your mark on an established company with strong momentum and ambitious growth plans.
    You'll have:
    Executive-level visibility and support
    Direct partnership with the CMO
    Ownership of the entire creative ecosystem
    The opportunity to build processes, systems, and standards from the ground up
    A talented team and trusted external partners to help bring your vision to life
    If you're equal parts designer, brand builder, mentor, and creative strategist—and you're ready to create something lasting—we'd love to hear from you.
    Apply today and help define the next chapter of our brand story.
     

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