Location: Remote (global; must have hands-on North America market experience)
Reports To: Domestic Market VP, with regular sync-ups to the President
Opening Date: September 2026 | Expected Start: ASAP
Job Description
- Lead paid UA creative strategy for all NA products: conception, briefing, and iteration for video ads, playable ads, static assets, and store assets.
- Build and drive a creative-testing framework: hypothesis-driven A/B testing, performance analysis, iteration loops.
- Collaborate closely with the UA team, interpret performance data, translate insights into creative direction.
- Manage and brief the internal creative team and external production partners.
- Define and maintain each product's brand voice, visual identity, and tone in the NA market.
- Lead creative development for social content, KOL/influencer marketing, seasonal events, and live ops.
- Develop GTM creative concepts for new game launches and major content updates.
Qualifications
- 5+ years of creative-related experience in mobile games, including 2-3+ years of creative management/leadership.
- Portfolio covering both performance-ad (UA) creative and brand/content creative.
- Deep understanding of North America gamers and sports users.
- Strong data literacy: able to read UA performance dashboards and let data guide creative decisions.
- Experience serving/partnering with Chinese game vendors preferred.
- Able to collaborate remotely and cross-culturally with Asian (China) mid-platform teams.
- Self-driven, strong project-management instinct, able to run multiple creative workflows simultaneously.
Must-Have Requirements
- 5+ years of creative-related experience in mobile games, including 2-3+ years of creative management/director experience.
- Deep understanding of NA gamer/sports-user preferences and creative tone.
- Collaborates efficiently, remotely, and cross-culturally with China (Asia) mid-platform teams.
- Bachelor's degree; English fluency.
- Hands-on sports-game-related project experience, with the project genuinely covering the North America market.
- Must be able to provide: intro to sports-game projects and UA/brand creative results achieved in NA; UA creative A/B testing and asset-iteration cases with data results (ROAS, CTR, etc.); cases of KOL, social-media, and version GTM launch creative orchestration; portfolio link covering UA performance ads + brand-content creative.
- Core threshold: sports-game project experience genuinely covering the NA market (track is locked on sports games); hands-on data-driven creative-iteration experience with closed-loop A/B testing based on ROAS/CPI.
Preferred Qualifications
- End-to-end creative-orchestration experience in sports-competitive mobile games; experience at vendors such as EA, 2K Games, Zynga, First Touch Games preferred.
- Has served or partnered with Chinese game vendors/publishers.
- North America local creative agencies and freelancer networks.
- Understands UA placement logic; strong creative-to-performance-data closed-loop capability.
- Able to both set direction and get hands-on.
- Proficient in Chinese, to facilitate collaboration with the domestic mid-platform team.
Disqualifying Criteria
- Pure brand creative with no UA/performance-ad creative experience.
- No sports-game industry background.
- Unable to use English as a working language.
- Purely domestic candidates with no North America market experience.
Company
Founded in 2013, is a Hong Kong-listed high-tech enterprise headquartered in Qianhai, Shenzhen, dedicated to sports-competitive mobile games. Holds official IP licenses from FIFPro, NBA, MLB, and multiple international football clubs. Core products include NBA Basketball Master, Football Master, and Top Club.