Creative Director, eCommerce

Agency:

Flywheel

Job Function:

Creative

Job Subfunction:

Creative Direction

Job Description:

Job Description - Summary

The Sr. Manager of eCommerce Creative partners with SVP leadership to develop and

execute the content studio's strategic vision, driving elevated eCommerce brand

experiences through information architecture, procedural best practices, and creative

executions informed by AI-powered search, retailer strategies, and shopper insights. This

role includes mentoring creative team leads to deliver best-in-class work, while serving as

brand steward to ensure the work balances brand purpose, creative vision, and measurable

business outcomes-translating into breakthrough eCommerce experiences that resonate

with target audiences.

Key Roles & Responsibilities

Creative Leadership

• Partner with SVP to set and execute the creative studio's strategic vision and goals,

establishing workflows and processes that ensure best-in-class delivery. Lead creative

oversight, manage projects and external resources, and drive implementation and team

training on AI tools to deliver more efficient and effective outcomes for clients.

• Guide creative strategy that balances brand purpose, artistic vision, and measurable

business outcomes-ensuring every creative decision is informed by insight and data

• Foster a culture of continuous improvement by mentoring the creative team,

conducting performance reviews, and identifying meaningful opportunities for

professional growth.

• Serve as brand steward for clients' brands, understanding shopper mindsets and

consumer behaviors to inform creative direction and ensure work resonates with target

audiences through elevated storytelling and breakthrough eComm experiences.

• Develop and execute content and UX strategies for retailer product detail pages

(PDPs), brand shops, and display creative using information architecture, content

hierarchy, and usability/accessibility best practices to shape product experiences.

• AI Innovation: Lead creative AI tool learning and development (including Figma) to

streamline production and future-proof deliverables.

• Stay current with eCommerce trends, generative search, and retailer platform

innovations to anticipate opportunities and keep the team at the forefront of industry best

practices

• Partner with account leads on briefs, client presentations, recommendations, review

creative outputs, and inform measurement plans or program recaps.

Confidential - Not for Public Consumption or DistributioneComm Integration Lead

• Serve as the agency's digital shelf champion by supporting integration and "total

commerce" efforts with existing and new clients

• Bringing eCommerce expertise and creative strategies to support new business efforts.
• Provide strategic guidance and POVs for digital shelf, retail UX, and AI search best

practices

• Identify opportunities for integration inside and outside the content studio and define

ways of working

Project & Stakeholder Management

• Manage multiple concurrent projects and resources while overseeing workflow across

copy and design teams, collaborating with account teams to ensure client deliverables,

timelines and creative expectations are met and exceeded.

• Communicate content strategies, roadmaps, and test results to internal and external

stakeholders, translating concepts into actionable creative recommendations

$100,000-$140,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

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