Company
Gantri is one of the most innovative and fastest-growing design manufacturers in the world. We pioneered the use of digital manufacturing and plant-based polymers to create high-quality, sustainable lighting products onshore and on-demand. As the most awarded design manufacturer in America, we operate the world’s largest 3D print farm right here in the Bay Area.
Role
We're looking for a Creative Content Strategist who combines deep platform expertise with strong strategic instincts and a proven ability to build and grow brand presence. This role is both creative and operational: you will own the social media vision for Gantri, conceptualizing, producing, and publishing content across Instagram, TikTok, and YouTube — while also leading cross-functional collaboration and shaping our long-term content strategy.
This role is ideal for someone mid-career who has scaled social presence for a brand and understands how to translate design-driven aesthetics into native platform storytelling. This person will be responsible for driving social media growth independently—from strategy and content development to execution and optimization.
What You'll Do
- Own and drive the social media strategy across Instagram (Reels, Stories, Posts), TikTok, and YouTube Shorts
- Lead content conceptualizations and production — shooting, editing, and publishing high-quality short-form video independently
- Set the creative direction for the channel, maintaining a consistent, premium visual and tonal point of view
- Stay ahead of platform trends, formats, audio, and best practices — and translate them into on-brand executions
- Build and manage content calendars, ensuring consistent publishing cadence and campaign alignment
- Lead community management strategy and own brand voice in social engagement
- Own performance reporting — tracking views, engagement, saves, shares — and use data to iterate and improve
- Partner closely with brand, design, and marketing teams to lead social support for product launches and campaigns
Required Experience
- 4–7 years of experience creating and leading social media content for brands or agencies
- Demonstrated track record of growing social audiences and driving engagement for a lifestyle, design, or consumer brand
- Deep expertise in Instagram and TikTok, with strong instincts for what performs natively on each platform
- Advanced video editing and production skills; proficient in CapCut, Adobe Premiere, or equivalent tools
- Strong visual taste with a refined eye for composition, lighting, pacing, and brand consistency
- Experience owning content strategy end-to-end, from ideation through performance analysis
- Proven ability to collaborate cross-functionally and influence creative direction
- Excellent written communication skills for captions, briefs, and internal stakeholder updates
Preferred Experience
- Photography or videography background with a professional portfolio
- Experience working with premium design, home decor, interiors, or lifestyle brands
- Proficiency with social analytics platforms (Sprout Social, Later, native insights tools, etc.)
- Experience managing or mentoring junior creatives or content producers
- Comfort capturing content across diverse environments — studio, events, retail, and on-location
Why Gantri?
- Be part of a company reimagining how design meets manufacturing.
- Play a pivotal role in shaping the building blocks of Gantri products.
- Drive innovation on our next-generation digital manufacturing platform.
- Advance sustainable design practices in real-world production.
- Work in a fast-growing, design-driven environment.
- Bring visionary concepts to life at scale.
Benefits
- Competitive salary and equity options
- Comprehensive health, dental, and vision coverage
- Paid time off and flexible vacation policy
- 401(k) retirement plan with company match
- Professional development opportunities and learning stipend
- Collaborative, creative, and sustainability-focused work environment
- Access to Gantri-designed products and innovation initiative