Corporate Vice President, Experience Strategist

Core responsibilities include: 

Synthesize and prioritize research based on business strategy 
Translate business problems into customer-centered questions
Translate customer needs into clear business implications and priorities
Activate insights via the right business owners at the right time
Partner with teams to ensure insights shape decisions, roadmaps, and experiences 
Develop a strategic approach to research plans and partner with consumer insights team to implement 

Major Responsibilites: 

• Facilitate alignment on complex problems to gain best outcome for our customer.  
• Create and maintain advisor and client journey maps: Develop detailed journey maps to visualize and understand the user’s experience across different touchpoints. Partner with business owner to optimize future state journey.  
• Run workshops and interactive discussion sessions with business and design partners.
• Embrace data-driven decision-making: Utilize existing research and data analytics to inform your strategies and measure their effectiveness.  Analyze and understand our existing adivsor and client research; leverage when working with business on experience strategy.  
• Collaborate across teams: Work closely with cross-functional Value Streams, Design, Tech, and Product Management. Effective collaboration ensures that all aspects of the user experience are aligned and cohesive.
• Stay updated with industry trends: Continuously educate yourself on the latest trends, tools, and best practices in your trade as well as in our industry.

Competitive Research: 

• Take an outside-in perspective, staying abreast of best-in-class experiences in and out of our industry.  
• Keep pace with the advances being made by our competitors.

Qualifications: 

• Bachelor Degree - can be in Design, Marketing, Psychology (or similar). 
• 5-7 years of experience. 
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills.
• Experience with customer journey mapping and research methodologies.

Pay Transparency

Salary Range: $147,500-$180,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Company Overview 

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. 

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. 

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it. 

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.