Corporate Vice President, Senior Marketing Strategist

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

Position Overview:

We are seeking an experienced Corporate Vice President, Senior Marketing Strategist to join New York Life. This role sits within our Experience and Digital Marketing organization which is responsible for Brand, Marketing, Content and Experiences for the enterprise. In this role, we’re looking for someone who can shape how New York Life evolves its brand, marketing and end-to-end customer experiences. The right individual will have to be a seasoned go-to-market strategist who can serve as a thought leader to our leadership in order to define priorities, evaluate opportunities, lead strategic initiatives and drive enterprise-level strategic decisions.

This role blends strategy consulting rigor with a strong understanding of modern marketing and experience ecosystems—from brand and content to personalization and customer journeys.

Responsibilities:

Strategic Initiative Leadership:

• Define and scope high-priority initiatives aligned to the business strategy agenda
• Lead cross-functional teams to develop hypotheses, conduct analyses, and deliver strategic recommendations
• Build business cases that evaluate financial, operational, and customer impact
• Drive alignment across stakeholders and support execution of key initiatives
• Own end-to-end delivery of select high-impact initiatives, from concept through implementation.

Marketing Strategy Development and Advisory:

• Frame and assess complex, ambiguous problems across marketing, brand, and customer experience
• Develop clear strategic perspectives on growth, differentiation, and customer engagement
• Integrate customer, market, and competitive insights into actionable strategic choices
• Identify and evaluate emerging trends (e.g., AI, personalization, evolving distribution models) and translate them into business implications
• Provide structured recommendations and influence decision-making at the senior leadership level.

Executive Communication & Enterprise Collaboration:

• Develop clear, compelling materials for executive audiences (e.g., CMO’s board updates, Executive Management Committee updates)
• Structure decisions by outlining options, trade-offs, and recommendations
• Partner across Experience & Digital Marketing, Value Streams and other business functions to ensure strategies are cohesive and actionable
• Act as a connector across functions to align priorities and drive enterprise impact.

Qualifications:

• 5+ years of experience in strategy consulting, marketing strategy, corporate strategy, or a similar strategic role
• Bachelor’s degree required, MBA or advanced degree preferred
• Experience working on marketing, brand, customer experience, or go-to-market strategy
• Exceptional problem-solving and analytical skills with a structured approach to ambiguity
• Strong executive communication (written and verbal) and stakeholder management skills
• Ability to influence senior leaders and operate effectively in a matrixed organization
• Strong understanding of customer journeys, modern marketing and experience trends
• Understanding of the financial services sector, including banking, investments, insurance, or related areas is preferred.
• Strong organizational skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
• Collaborative mindset and the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Pay Transparency

Salary Range: $147,500-$200,000 

Overtime eligible: Exempt 

Discretionary bonus eligible: Yes 

Sales bonus eligible: No 

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Company Overview 

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. 

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. 

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it. 

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.