The Corporate Sales Liaison plays a critical role in supporting the efficiency and overall success of the sales department. Acting as the central point of communication between the Sales Managers, sales team, and executive leadership, this position ensures accurate sales tracking, streamlined processes, and timely execution of key administrative and operational functions. This role requires strong attention to detail, organization, and a proactive approach to supporting a high-performing sales team.
Key Responsibilities
Sales Strategy & Performance Management
Own and manage sales performance tracking, including KPIs, revenue reporting, and goal attainment
Deliver actionable insights through weekly and monthly reporting to support leadership decision-making
Analyze sales data to identify trends, risks, and opportunities for margin and revenue improvement
Maintain and enhance "Goals vs. Actual" reporting for executive visibility
Partner with leadership to support forecasting and annual goal planning
Process Optimization & Systems Management
Evaluate, refine, and standardize sales processes to improve efficiency and accuracy
Oversee CRM data integrity, ensuring timely and accurate updates to sales activities and order statuses
Develop and maintain reporting tools, dashboards, and custom spreadsheets to improve visibility and productivity
Identify and implement process improvements that streamline workflows and reduce operational friction
Cross-Functional Leadership & Communication
Serve as a central point of alignment between sales, leadership, marketing, and operations
Drive communication of key initiatives, updates, and performance insights across teams
Support leadership meetings with reporting
Draft and deliver internal communications that reinforce clarity and accountability
Operational Oversight
Maintain governance over sales documentation, contracts, and compliance-related processes
Oversee resource coordination for the sales team, including tools, and materials
Sales Enablement & Team Support
Equip the sales team with the tools, resources, and information needed to succeed
Act as a subject matter resource for pricing, processes, and sales support infrastructure
Marketing & Incentive Alignment
Partner with marketing to support the development and distribution of sales materials and campaigns
Oversee sales recognition programs and performance-based incentives
Ensure alignment between promotional efforts and sales objectives
Commercial & Project Support
Oversee bid tracking and commercial sales processes, ensuring visibility and accountability
Support execution and tracking of awarded projects to ensure operational alignment
Qualifications
Bachelor's Degree in Business Administration or related field
Strong organizational and time management skills
High attention to detail and accuracy
Proficiency in Microsoft Excel and data tracking/reporting tools
Excellent written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
Self-motivated with a proactive, problem-solving mindset
Preferred Qualifications
Experience supporting a sales team or working in a sales operations role
Familiarity with CRM systems and reporting tools
Experience in construction, home improvement, or related industries
Work Environment
Fast-paced, deadline-driven environment
Collaborative team setting with frequent cross-functional communication