Corporate Marketing Director
Multi-Location Automotive Group (15+ Rooftops)
Confidential | Growth-Oriented Leadership Role
Role Overview
We are seeking a Corporate Marketing Director to build and lead the marketing function for a 15+ location automotive group serving a predominantly Hispanic market. This role is ideal for a forward-looking, entrepreneurial leader who wants to design strategy, own execution, and scale impact over time.
The right candidate is both strategic and hands-on—capable of creating structure, driving performance, and developing culturally relevant marketing that resonates authentically within Hispanic communities. This is a long-term leadership opportunity within an organization committed to sustained year-over-year growth.
What You’ll Own
- Design and execute a full-funnel marketing strategy across paid media, organic content, community engagement, and OEM programs.
- Build and lead organic content strategy, including social, video, and local storytelling tailored to Hispanic audiences.
- Set execution standards and ensure consistent performance across multiple rooftops and brands.
- Lead a community outreach team focused on authentic partnerships, visibility, and brand trust.
- Own monthly marketing performance reporting, translating data into clear, actionable insights for executive leadership.
- Maximize manufacturer advertising reimbursement and co-op programs, ensuring compliance while capturing all available funds.
- Partner closely with operations, finance, and store leadership to align marketing investment with profitability and growth.
Who Thrives in This Role
- Experience leading marketing in multi-location environments (automotive strongly preferred).
- Strong understanding of Hispanic consumer behavior, bilingual or bicultural messaging, and culturally relevant content.
- Comfortable operating at both strategic and execution levels.
- Entrepreneurial mindset with a bias toward building, testing, and improving systems.
- Seeking a long-term leadership role, not a short-term campaign position.
Why This is THE Opportunity
- Competitive executive-level compensation, commensurate with experience
- Performance-based incentives aligned with group growth
- Generous PTO and benefits package
- High autonomy and decision-making authority
- Direct access to executive leadership and ownership
- Ability to build teams, systems, and strategy from the ground up
- Stable organization with a clear commitment to long-term growth and reinvestment
- Potential re-location budget or remote opportunities, candidate dependent