Copywriter- Creative Prompt Engineer

Role SummaryThe Copywriter & Creative Prompt Engineer is a high-velocity, consumer-obsessed storytelling role responsible for crafting high-converting copy across Authority Brands' multi-brand portfolio. Reporting directly to the Creative Director, this position bridges human empathy, brand voice, and generative AI technology to scale creative output without compromising brand integrity. Functioning as both a master copywriter and an expert prompt engineer, this role builds custom AI prompt libraries, generates copy for multi-channel campaigns (paid search, paid social, landing pages, email, direct mail, and local franchise assets), and continually tests message variations to maximize lead generation and conversion rates.Responsibilities

Multi-Brand Copywriting & Conversion Optimization: Write persuasive, conversion-focused copy across a diverse portfolio of home services brands, tailored for paid ads (Google, Meta), landing pages, email marketing, direct mail, social media, and local franchise toolkits.Generative AI Prompt Engineering & Workflow Scaling: Design, test, and refine advanced custom prompt frameworks (ChatGPT, Claude, Midjourney text prompts, etc.) to train AI models on brand voice guidelines, dramatically scaling copy output for high-volume local and multi-location needs.Prompt Library & Brand Voice Governance: Build and maintain an enterprise library of reusable prompts, tone-of-voice templates, and messaging frameworks to ensure generated copy consistently adheres to brand standards, compliance regulations, and audience personas.Consumer Research & Audience Empathy: Deeply analyze home services customer pain points, buying triggers, and competitive positioning to craft emotionally resonant messaging that drives immediate action (form fills, phone calls, booked jobs).Creative A/B Testing & Iteration: Partner with Performance Marketing, CRO, and Graphic Design teams to rapidly develop and test headline, body copy, and call-to-action (CTA) variations based on performance data and analytics.Cross-Functional Collaboration & Brainstorming: Lead creative copy brainstorming sessions with visual designers, brand managers, and digital strategists to conceptualize big-picture campaign themes and multi-touch customer journeys.

Success Measures (KPIs)

Conversion Rate Efficiency: Measurable uplift in ad click-through rates (CTR), landing page conversion rates, and email open/click rates driven by copy variations.Creative Output & Scalability: Increased speed-to-market and asset volume achieved through prompt engineering workflows and AI-assisted drafting routines.Brand Voice & Quality Compliance: Zero compliance or brand voice violations across published copy and AI-generated marketing materials.

Experience & Qualifications

3-5+ years of professional copywriting experience with an explicit focus on direct-response marketing, digital performance campaigns, and lead generation.Bachelor's degree in Communications, Marketing, Journalism, English, Creative Writing, or equivalent practical experience.Demonstrated hands-on expertise using generative AI tools (e.g., ChatGPT Plus/Enterprise, Claude, Jasper, Copy.ai) and designing structured prompt chains, system instructions, and custom GPTs/workflows for copy generation.Proven track record writing high-converting short-form copy (ads, headlines, CTAs) and long-form narrative copy (landing pages, emails, direct mail pieces) in a fast-paced environment.Deep empathy for consumer psychology, strong analytical capability to interpret performance data, exceptional attention to detail, and experience balancing multiple brand voices simultaneously.Franchise, home services, or agency experience is a strong plus.