Coordinator of Marketing, Events and Sponsorships – Northern California

Position summary

The Coordinator of Marketing, Events and Sponsorships – Northern California supports the firm's regional offices by executing local and regional marketing and business development initiatives that drive client growth, strengthen market presence, and align with firmwide strategy. This role works in close partnership with attorneys, office leadership, and the firmwide Marketing and Business Development teams to implement firmwide initiatives at the local and regional level, while also supporting office-specific priorities and opportunities. This position plays a key role in helping regional offices grow by providing hands-on support across client development, communications, events, sponsorships, and market-facing activities.

Job duties and responsibilities

Local & Regional Business Development:

• Support local and regional business development initiatives for assigned offices and markets.
• Partner with office leadership and attorneys to identify and execute opportunities to grow client relationships and expand market presence.
• Assist with client targeting, tracking, and follow-up for local and regional business development efforts.
• Support pitch, proposal, and client team initiatives for regional opportunities.

Coordination with Firmwide BD & Marketing:

• Work closely with firmwide Business Development and Marketing teams to implement firmwide initiatives locally and regionally.
• Serve as a regional point of contact for firmwide campaigns, programs, and client development efforts.
• Ensure alignment with firmwide strategy, branding, and messaging while tailoring execution for regional markets.

Client Alerts & Local/Regional Communications:

• Support the development, coordination, and distribution of local and regional client alerts and communications.
• Assist attorneys with content formatting, targeting, and distribution to maximize engagement and impact.
• Track basic performance metrics and provide reporting on client communications.

Events & Event Planning:

• Plan, coordinate, and execute local and regional client events, CLE programs, webinars, receptions, and firm-hosted programs.
• Manage all event logistics including venues, vendors, catering, invitations, registration, on-site support, and post-event follow-up.
• Ensure events align with business development goals and practice group strategies.
• Must be able to travel for meetings or trainings as required.

Sponsorships & Community Engagement:

• Manage local and regional sponsorship opportunities in alignment with firmwide priorities and regional market strategies.
• Coordinate fulfillment of sponsorship benefits, including branding, attendee engagement, and attorney participation.
• Track sponsorship ROI and maintain regional sponsorship calendars and budgets.

Business Development & Client Support:

• Support regional client development initiatives, including follow-up, relationship tracking, and opportunity identification.
• Assist with regional pitch and proposal efforts as needed.
• Maintain regional marketing materials, office-specific content, and local market collateral.

Reporting, CRM & Administration:

• Track regional marketing and business development activities, budgets, and results.
• Support CRM updates, contact management, and reporting related to regional efforts.
• Maintain internal tracking for events, sponsorships, and regional initiatives.

Job duties and responsibilities included are not exhaustive and may be supplemented asnecessary.  Reed Smith reserves the right to revise or modify job duties and responsibilities at any time. 

Requirements

Education: Bachelor's degree in Marketing, Communications, Business, or a related field.

Experience:

• 2–4 years of experience in professional services marketing and/or business development (law firm experience strongly preferred).
• Demonstrated experience supporting events, sponsorships, client communications, and business development initiatives.

Skills:

• Strong organizational, project management, and time-management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and deadlines in a fast-paced, professional environment.
• Proficiency with Microsoft Office; experience with CRM, email marketing, and event management platforms preferred.
• Experience working with attorneys or in a large professional services environment.
• Familiarity with law firm business development practices, client alerts, and CLE programs.
• Strong attention to detail with a client-service mindset.
• Ability to work collaboratively across offices and with firmwide teams.

Additional information

Supervisory responsibilities: None

Equipment used: Personal computer and other office equipment such as telephone, calculator, copier, scanner, etc.

Essential job functions

• Ability to sit or stand for extended periods and perform tasks requiring prolonged and/or extensive computer use. 
• Ability to use computers, telecommunications, and digital collaboration tools to perform core job responsibilities. 
• Ability to communicate effectively. 
• Travel for meetings and training as required. 
• Ability to work extended hours as required to meet project, client, or business needs.

Working conditions

You will be required to work in the office at minimum 4 days per week. Occasionally called upon to work hours in excess of your normal daily schedule. The details of your weekly schedule will be discussed further with your direct supervisor..

Pay ranges

This is a non-exempt position. The hourly wage range for this role is $44.71 to $49.51, with an estimated annual compensation range of $93,000 to $103,000, based on expected hours. This represents the presently anticipated pay range for this position. Actual pay may vary based on various factors, including but not limited to location and experience.

Employee benefits overview

Our comprehensive benefits package includes:

• 401(k) Retirement Plan
• Medical Insurance
• Health Savings Account (HSA)
• Virtual Health Services
• Dental Insurance
• Vision Insurance
• Accident Insurance
• Hospital Indemnity Insurance
• Critical Illness Insurance
• Life Insurance
• Short-Term Disability Coverage
• Long-Term Disability Coverage
• Flexible Spending Accounts (FSA)
• Lyra Health Employee Assistance Program (EAP)
• Paid Family Leave (for eligible Exempt and Non-Exempt staff)
• Transportation Benefit
• Back-up Child Care Services
• College Coach Program
• Pet Insurance
• Paid Sick Time (for Exempt staff)
• Paid Time Off (available to all full-time, non-temporary employees)

Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401(k) plan.

Reed Smith is an Equal Opportunity Employer with Core Values of Integrity, Excellence, Teamwork & Respect, Innovation, and Impact. Reed Smith also provides reasonable accommodations in accordance with law, including in the application and interview process.

Qualified candidates only. No search firms.