Overview:
The Marketing & Communications Coordinator supports the execution of the organization's marketing and communications strategy by coordinating projects, developing content, and managing day-to-day marketing activities. This role works closely with Mar/Comm leaders and cross-functional teams to ensure timely, consistent, and effective communications that support business development, recruitment, brand awareness, employee communications, and organizational initiatives. The ideal candidate is highly organized, detail-oriented, and enjoys balancing multiple priorities while helping bring marketing and communications initiatives to life.
Responsibilities:
Marketing & Brand Support
- Assist with the implementation of the annual marketing and communications plan.
- Maintain brand consistency across all marketing materials and communication channels.
- Support marketing campaigns that promote business development, recruitment, client engagement, and organizational initiatives.
- Monitor campaign performance and compile reports to help evaluate results.
Content & Communications
- Coordinate and maintain the organization's content calendar, communications calendar, and editorial schedule.
- Write, edit, and proofread marketing materials including blogs, newsletters, presentations, case studies, email campaigns, brochures, and social media content.
- Assist with development and distribution of the company newsletter and internal communications.
- Maintain website content, including blogs, landing pages, and routine content updates.
Digital Marketing
- Assist with SEO efforts, website analytics, and digital marketing initiatives.
- Coordinate email marketing campaigns and marketing automation activities.
Events & Marketing Coordination
- Maintain the annual events calendar and assist with conference, webinar, and event planning.
- Coordinate promotional materials, logistics, and communications for trade shows, advisory boards, and corporate events.
- Support post-event follow-up and content development.
Project Coordination
- Coordinate multiple marketing projects while maintaining deadlines.
- Work with internal stakeholders and external vendors to ensure projects are completed on time.
- Organize project timelines, marketing assets, and campaign deliverables.
Cross-Functional Support
- Collaborate with leadership, sales, recruiting, operations, and clinical teams to support organizational priorities.
- Serve as a marketing resource by assisting departments with communication and marketing requests.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
- 1-3 years of marketing and communications experience.
- Healthcare or B2B marketing experience preferred.
- Excellent writing, editing, and verbal communication skills.
- Strong organizational and project coordination skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience with Microsoft Office, Canva or Adobe Creative Suite, WordPress (or similar CMS), and email marketing platforms.
- Familiarity with SEO, Google Analytics, CRM systems, and social media management tools preferred.
- Experience with intranet platform administration.
Preferred Competencies
- Strong attention to detail and organizational skills.
- Excellent written and interpersonal communication.
- Collaborative, proactive, and adaptable.
- Ability to work independently while supporting cross-functional teams.
- Creative problem-solving skills and a customer-service mindset.
Success in This Role
- Support execution of the organization's marketing and communications priorities.
- Maintain the website, blog, newsletter, content calendar, communications calendar, and events calendar.
- Produce high-quality content that supports business development, recruitment, brand awareness, employee communications, and social media.
- Help improve marketing workflows and project coordination.
This candidate is a strong marketing and communications generalist and project coordinator rather than the owner of strategy.
IND123