| Location | Chester, CT |
Description: Duties and ResponsibilitiesWrite edit and proofread content forProduct catalogs and sales collateralWebsite pages and landing pagesEmail marketing campaigns and newslettersCorporate presentations and executive communicationsSocial media posts and campaignsVideo scripts and multimedia contentPartner with marketing product management sales and creative teams to develop engaging accurate and audience-focused content.Optimize website and digital content using SEO AEO and GEO best practices including keyword research metadata development and content structure.Support content updates and publishing within the company website content management system CMS.Monitor website email and content performance metrics and recommend improvements based on data and analytics.Maintain brand voice and messaging consistency across all marketing channels.Assist in developing content calendars and campaign messaging for product launches events and ongoing marketing initiatives.Research industry trends customer needs and competitor activity to identify content opportunities and inform content strategy.Apply critical thinking and creative problem-solving to develop messaging improve content effectiveness and identify opportunities to strengthen marketing communications.Use sound judgment when researching developing and reviewing content verifying information and consulting subject-matter experts as needed.All Employees ShallComply with the EH&S Policy and applicable regulatory and company EH&S rules and requirementsReport to supervision conditions or practices that are either unsafe or that may adversely impact the environment to ensure prompt resolution of potential hazardsAttend scheduled EH&S training programActively support the organizations efforts to meet or exceed EH&S goals and plansRecommend improved EH&S practicesMust be able to communicate effectively with co-workers supervisors and third parties. This ability to communicate requires the employee to be conversant in English as the majority of our workforce and the third parties that we encounter only speak English.The incumbent is responsible for complying with the policies in Whelens Employee Handbook."Whelen Engineering is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race color religion national origin age gender sex ancestry citizenship status mental or physical disability genetic information sexual orientation veteran status or military status.This Job Description is to serve as a guide. It is intended to be flexible and will continue to evolve over time with business needs and demands and may be updated periodically and at the Companys discretion.Nothing in this position description changes or is intended to change the employment at-will relationship with the Company. Employment at-will means that an employee or the Company may terminate the employment relationship at any time for any reason or no reason at all with or without notice.Education and Experience Technical Skills & ExperienceBachelors degree in Marketing Communications Journalism English or a related field.3 years of experience in copywriting content marketing or marketing communications.Exceptional writing editing and proofreading skills.Experience creating content for both print and digital channels.Strong understanding of SEO AEO and GEO principles and content optimization.Familiarity with website content management systems CMS.Experience using website analytics and marketing performance tools.Ability to manage multiple projects and deadlines simultaneously.Strong attention to detail and organizational skills.Core CompetenciesSuccessful candidates will demonstrateCritical Thinking and Problem-Solving Questions assumptions evaluates information identifies gaps and verifies claims including AI-generated content.Empathy and Audience Awareness Understands audience needs and perspectives to create relevant effective content.Curiosity Creativity and Continuous Learning Asks thoughtful questions explores new approaches and embraces learning and experimentation.Communication and Collaboration Listens actively communicates clearly and works effectively across teams and personalities.Intellectual Humility and Receptiveness to Feedback Welcomes constructive feedback considers different perspectives and revises work thoughtfully.Initiative and Resourcefulness Finds answers identifies opportunities and moves projects forward proactively.Discernment and Sound Judgment Prioritizes effectively and balances accuracy clarity audience needs and business objectives.Accountability and Adaptability Owns assignments follows through on commitments communicates challenges early and adapts to changing priorities.Preferred QualificationsExperience in B2B marketing manufacturing or industrial industries.Familiarity with marketing automation platforms and email marketing tools.Experience supporting video production and script development.Basic knowledge of social media advertising and digital marketing campaigns.Experience using AI-assisted tools to support content development research or optimization while maintaining editorial judgment and quality.