Position Summary: The Content Writer will write content for various campaigns and promotions, announcements, monitors social media sites, and assists Product managers with updates for websites
Essential Function and Responsibilities:
- Creates Product whitepapers (marketing content) and helps to enter content into PIM database on various web properties to update and correct information.
- Collaborates with Product Managers and Web Marketing Specialists to develop and advertise website promotions.
- Writes UnFranchise announcements, fliers, infographic, presentations, blog posts, magazine articles and Ads, and articles for promotional campaigns, new products, label copy, and website developments.
- Creates and reviews all forms of content to ensure accuracy and relevancy.
- Monitors social media campaigns and offer ideas and content for social media consideration
- Collaborates with key personnel and senior management to maintain consistent branding across all forms of content.
- Collaborates with external creative talent to create effective content for advertisements.
- Drives customer business to website through content aligned with brand strategies, advertising, and promotions to achieve sales goals.
- Ensures that content standards are consistently applied to publications and social media. FDA disclaimers, Legal language, plagiarism
- Reviews website audits and updates accordingly via JIRA and PIM database.
- Canada HN Home Garden, DNA, Shopping Annuity, TLS
- UnFranchise news announcements, sales aides, flyers info graphs, Media Index
- Complies with company policies and procedures.
- Performs other duties as assigned.
Supervisory Responsibilities:
- None, but may direct the work of others
Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.
Education & Experience:
- High School diploma or equivalent
- Associate degree in business, marketing or equivalent disciplines preferred
- Two (2) to four (4) years of relevant work experience in an administrative and/or business
- Demonstrated experience in inventory control and logistics preferred
- Demonstrated experience in time management including related tools and technologies
- Demonstrated ability to organize and coordinate multiple projects at once.
Computer/Communication Skills:
- Proficient use of MS Office programs: Word, Excel, PowerPoint and Outlook, required
- High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
- Ability to get along and work with diverse personalities; tactful, mature, flexible
- Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
- Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail
Travel:
- Occasional local travel as needed
- Annual conference participation and related travel
Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.