Content Strategist

Portfolio Requirements: The portfolio should clearly demonstrate: The ability to define a content problem, target audience, goals, and strategic approach. Create, update, and optimize content across digital experiences to ensure it is clear, accessible, user-centered, and aligned with organizational goals.

Content Strategist - Healthcare
Location: 100% Remote –Candidates must work in the CST or EST time zone
Rate: $60.00 per hour - 30 hours a week
Duration: 6+ months
 
Required Skills:

• 5–7 years of digital content strategy, content design, UX writing, or digital content creation experience
• Digital content strategy and user-centered content development
• UX writing and content design, including headlines, body copy, CTAs, and microcopy
• Drupal and Airtable familiarity
• SEO and content discoverability
• Content testing, A/B testing, and experimentation
• Analytics and performance measurement
• User research and user-centered design
• Accessibility standards
• Cross-functional collaboration
• Project and priority management
• Stakeholder communication
• Exceptional written and verbal communication skills
• Healthcare experience is preferred
• A portfolio demonstrating relevant digital content strategy and UX writing work is required

 
Responsibilities:

• Develop and execute digital-first content strategies for care seekers, healthcare professionals, and researchers.
• Create, update, and optimize content across digital experiences to ensure it is clear, accessible, user-centered, and aligned with organizational goals.
• Partner with Marketing and Communications teams to shape user journeys for new and evolving digital experiences.
• Create compelling messaging frameworks, headlines, body copy, microcopy, content structures, and calls to action.
• Lead and support content testing, A/B testing, and experimentation to improve engagement and the user experience.
• Use qualitative and quantitative data, user research, analytics, and performance measurements to guide content decisions and continuous optimization.
• Apply SEO, content governance, accessibility, and UX standards to improve discoverability and usability.
• Simplify complex, technical, scientific, or healthcare information for different audiences.
• Establish and evolve content standards, best practices, and scalable approaches across digital platforms.
• Collaborate with designers, developers, marketers, product managers, subject-matter experts, and other stakeholders.
• Independently manage complex projects and multiple priorities while balancing strategic planning with detailed content development.
• Portfolio Requirements:
• The portfolio should clearly demonstrate:
• The ability to define a content problem, target audience, goals, and strategic approach
• Strong UX writing and content design, including headlines, body copy, CTAs, microcopy, and content structure
• Examples of identifying and solving content or user-experience challenges
• The use of analytics, user research, A/B testing, or experimentation to improve content
• An understanding of SEO, search behavior, and content discoverability
• User-centered thinking and evidence that user needs or behavior influenced content decisions
• The ability to simplify complex, technical, scientific, or healthcare information
• Measurable results, key learnings, or evidence that the work improved the user experience or achieved business goals