Content Marketing Specialist

DescriptionPosition Title Content Marketing SpecialistPosition Location Uxbridge MAPosition TypeSchedule Hybrid 4 days in office & 1 remote Compensation 75000 - 95000Compensation depends on skills knowledge education and experiencePosition Snapshot The Content Marketing Specialist is an experienced professional responsible for driving brand awareness and engagement through strategic content creation and sales enablement. This individual will collaborate with global and local teams to deliver compelling consistent messaging across channels. Using analytics SEOAEOGEO best practices and creative storytelling the Content Marketing Specialist will support sales growth through customer-focused content.About you You have at least 5 years of experience in content or product marketing and are looking to advance in your career and grow professionally. Youre a strategic creative thinker with a knack for crafting content that connects and drives results. You are collaborative adaptable and detail-focused using data to guide decisions while keeping our brands voice strong. Juggling priorities staying ahead of trends and bringing fresh ideas to the table comes naturally to you.You adapt your communication style to suit your audience and your approachable nature helps you connect easily with everyone you meet.A day in the lifeDesign and execute content marketing strategies aligned with global and local initiatives.Support sales enablement through strong technical and commercial product knowledge Create and manage engaging content for both online and offline mediums e.g. social media website email marketing print marketing etc. to drive brand awareness and lead generation.Collaborate with commercial corporate and product marketing teams to ensure consistent messaging.Stay current on trends and best practices in content marketing SEOAEOGEO and analytics.Partner with Digital Marketing Specialist to manage online reputation and social media presence.Translate technical and business information into clear compelling content.Generate creative ideas to enhance engagement and storytelling.Oversee third-party resources and ensure quality digital assets using Adobe Suite.Develop internal communication materials and best practice guides.Monitor and optimize content performance to improve engagement SEO and pipeline impact.Maintain brand voice and consistency across all channels.Analyze campaign performance and use data insights to optimize future strategies.Conduct market research and competitor analysis to identify growth opportunities.RequirementsWhat you will need5 years of previous experience in content marketing product marketing industrysegment marketing or similar roleBachelors degree in Marketing Communications Business Administration or related field is preferredFamiliarity with HubSpot or alternative marketing automation platforms CMS and CRM systems.Comfortable with working across departments and consolidating feedback into action.Proven track record of successfully driving omnichannel marketing strategy.Strong project management and organizational skills with the ability to handle multiple tasks simultaneously and meet deadlines.Excellent communication and interpersonal skillsProficiency in Adobe Creative Suite is preferred. Experienced in Microsoft Office and project planning systems.Ability to work independently and as part of a cross-functional team. Experience managing external vendors e.g. marketing agencies freelancers videographers etc.Strong analytical skills and attention to detail.Creative thinker with strong problem-solving abilities.Excellent writing editing and communication skills to create compelling content and effectively collaborate with others.Proficiency in using analytics tools to measure content effectiveness and inform strategy adjustments.Ability to travel with occasional overnight stays Up to 15Perks of being part of our teamBlue Cross Blue Shield Medical Insurance - multiple plan optionsBlue Cross Blue Shield Dental InsuranceFSA HSA optionsVision Insurance401k with company match fully vestedPaid Time Off10 company paid holidaysCompany paid disability & AD&D insurance100 paid parental leave after one year of serviceSupplemental insurance plans Identity theft cyber protection additional life etc.Tuition reimbursementMany of our positions offer flexible schedules to meet your needsRelaxed business casual environmentSitStand desks for onsite office positionsFrequent team building activitiesCareer development opportunitiesAbout us Lenze is a global manufacturer of electrical and mechanical drives motion control and automation technology - offering products drive solutions complete automation systems and engineering services and tools from one single source. Our products can be found in many industries including automotive packaging material handling and logistics robotics and industrial equipment pumpsfans.A global network of distributors and representatives makes Lenze Americas perfectly positioned to meet the motion control needs of customers worldwide. Lenze Americas the American subsidiary of Lenze SE of Germany is headquartered in Uxbridge Massachusetts corporate global headquarters are in Hamelin Germany.Our culture Were powered by people. Our culture is built on collaboration innovation and respect-where every voice matters and every idea has the potential to shape the future. We believe in balance supporting our team with the flexibility and resources they need to thrive both professionally and personally.Lenze is an Equal OpportunityAffirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status or disability.