Content Manager DC

Content Manager Marketing Department Summary The Content Manager is a key member of the firms Marketing Department leading strategic content campaigns that strengthen the firms visibility client engagement and business development efforts . Apply Qualifications Bachelors degree in marketing communicationsjournalism or related field. Five to seven years of experience in content corporate journalism or marketing communications role within a law firm professional services firm or agency. Knowledge of marketing technology platforms and tools including CRM content management and measurement. Strong data and analytical mindset and an ability to set measure and report on key performance indicators. Excellent writing and communication skills. Strong project management multitasking and prioritization skills and ability to meet deadlines. Ability to work independently and with a highly collaborative team high attention to detail and sound judgment are a must. Duties and Responsibilities Develop and manage integrated content campaigns that support the firms business development reputation and client -engagement priorities. Partner with senior lawyers and Marketing and Business Development colleagues to define campaign objectives including brand awareness and lead generation priority audiences key messages calls to action distribution strategies and measures of success . Write edit and produce campaign materials across formats including thought leadership landing pages email social media video graphics interactive content and event -related materials. Maintain strong working relationships within the Marketing Department including business development events CRM digital marketing and design teams. Apply working knowledge of search engine optimization generative engine optimization and AI-driven discovery to improve the structure clarity authority and visibility of firm content. • Use approved AI and generative AI tools to support content research development repurposing quality control and workflow efficiency while complying with firm policies concerning confidentiality accuracy attribution and human review • Monitor developments in search behavior large language models AI -generated answers and digital content consumption and recommend appropriate adjustments to campaign strategy and content formats. Qualifications continued Experience with technology and software e.g. Microsoft Suite including Co -Pilot. Oktopost Harvey InDesign and Tableau experience is a plus. Duties and Responsibilities continued • Support social media content development scheduling and publishing as needed. Lead creative briefs with business development colleagues and lawyers. Develop and execute on campaign editorial calendars. Define key performance indicators and work with digital marketing and business development colleagues to measure and report on campaign results. Use data analytics to improve campaign strategies and tactics. Collaborate with design team to build unified on -brand and visually -engaging campaigns. Collaborate with design team to develop related materials. Share key data and analysis of campaigns to business development colleagues lawyers and other stakeholders for client follow -up and for future campaign strategy. Review processes and technology platforms and collaborate with digital marketing colleagues to make recommendations and improvements. Research market trends for emerging issues and best practices. Create best practice guides for future campaign planning. Status Exempt Reports To Senior Manager Content Marketing Workplace Type Hybrid Salary range of 16 9000 - 211 000 dependent on candidate experience. We welcome applications from candidates who are authorized to work in the United States for any employer. Please note that the firm is not able to provide or assume employment visa sponsorship for this position. Candidates hired for staff positions with a minimum work schedule of 30 hours per week are eligible for a comprehensive benefits package including healthcare insurance. Learn more about benefits at Covington. httpswww.cov.comencareersstaffbenefits View Covington job applicant privacy notice here httpswww.cov.comenjob -applicant -privacy -notice Covington & Burling LLP is an equal opportunity employer and does not discriminate in any aspect of employment including hir ing salary promotion discipline termination and benefits on the basis of race color ethnicity religion national origin g ender gender identity or expression age marital status sexual orientation family responsibility disability including physical handicap or any other improper criterion. Covington will consider qualified applicants with arrest or conviction records for employment in accordance with applicable l aws including the California Fair Chance Act the Los Angeles Fair Chance Initiative for Hiring Fair Chance Ordinance the Los Ang eles County Fair Chance Ordinance and the San Francisco Fair Chance Ordinance.