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Content Creation Specialist

Gorbel

Victor, New York

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JOB DETAILS
SKILLS
Artificial Intelligence (AI), Auditing, Best Practices, Blog, Brand Marketing (Branding), Calendar Management, Communication Skills, Consumer Branding, Content Development, Content Management, Cross-Functional, Database Administration, Demand Generation, Direct Marketing, Distribution Services, Distribution Warehousing, Editing, Educational Technology, Email Marketing, Graphic Design, Lifting Equipment, Marketing, Marketing Campaign, Marketing Objectives, Media Campaigns, Multitasking, Partner Sales, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Photography, Presentation/Verbal Skills, Press Releases, Problem Solving Skills, Product Development, Product Engineering, Product Marketing, Project/Program Management, Public/Media/Press/Analyst Relations, Social Media, Storytelling, Systems Engineering, Technical Support, Technical Writing, Time Management, Website Conversion, White Papers, Writing Skills, eBooks
LOCATION
Victor, New York
POSTED
3 days ago
Gorbel's mission is simple: We improve people's lives.

That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission.

We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.

Work Shift:

Job Description:

The Content Creation Specialist is responsible for developing high-quality, strategic content that supports demand generation, brand awareness, and customer engagement across digital and traditional channels. This role blends storytelling, data-driven decision-making, and modern tools-including AI-to efficiently produce compelling content aligned with marketing objectives.

This individual collaborates cross-functionally to translate complex technical concepts into clear, engaging content tailored to diverse audiences.

Key Responsibilities

Content Strategy & Development
  • Plan, research, and create engaging content for multiple channels, including:
    • Blog articles, white papers, case studies, and eBooks
    • Social media content and campaigns
    • Website copy and landing pages
    • Email and direct marketing campaigns
  • Align content with marketing and demand generation goals by collaborating with internal stakeholders
  • Develop and maintain a consistent brand voice across all content formats
AI-Enhanced Content Creation
  • Leverage AI tools (e.g., generative AI, content optimization platforms) to:
    • Accelerate content creation and editing workflows
    • Generate content drafts, outlines, and variations
    • Optimize content for SEO/AEO, readability, and engagement
  • Apply critical thinking and editorial judgment to refine AI-generated content for accuracy, tone, and brand alignment
  • Stay current on emerging AI tools and recommend new efficiencies and best practices
Cross-Functional Collaboration
  • Interview internal and external subject matter experts to develop accurate, insightful content
  • Partner with Sales, Product Marketing, Engineering, and Product Development teams to produce technical and educational content
  • Collaborate with Product Marketing Managers and design teams to create visually compelling assets (infographics, eBooks, etc.)
Social Media & Campaign Execution
  • Plan and execute social media campaigns aligned with marketing initiatives
  • Manage content calendars and publishing schedules across channels
  • Monitor trends and recommend new platforms or opportunities for engagement
Public Relations & Communications
  • Support PR initiatives by drafting and distributing press releases
  • Identify and develop both internal and external newsworthy content opportunities
  • Ensure alignment between PR efforts and digital/social amplification strategies
Content Performance & Optimization
  • Track and analyze performance metrics (engagement, conversions, traffic)
  • Use insights to refine content strategy and improve results
  • Conduct regular content audits and updates
Technical Content Support
  • Develop and maintain technical documentation, including blog posts, white papers, and educational materials
  • Adapt tone and complexity based on audience knowledge level
  • Participate in content reviews with stakeholders to ensure accuracy and clarity

Required Skills:
  • Exceptional written and verbal communication skills
  • Strong storytelling ability with attention to clarity, tone, and audience
  • Demonstrated ability to manage multiple projects and deadlines
  • Experience using AI tools to enhance content creation and productivity
  • Strong critical thinking and problem-solving skills
  • Skillful in using graphic design, photography, and v

About the Company

G

Gorbel