The Content & Community Coordinator is a key member of the Marketing team responsible for developing and executing content, community, ambassador, event, and partnership initiatives that strengthen Free Fly’s brand and relationships within the outdoor community. The ideal candidate is a highly organized, proactive marketer who combines strong relationship-building skills with the ability to manage multiple initiatives, exercise sound judgment, and move projects from planning through execution in a dynamic environment.
Numbers & Facts
Location
Charleston, SC
Job Type
Full-time
Website
https://freeflyapparel.com/
Description
The Content & Community Coordinator is a key member of the Marketing team responsible for developing and executing content, community, ambassador, event, and partnership initiatives that strengthen Free Fly’s brand and relationships within the outdoor community. This role helps translate brand strategy into meaningful programs and experiences across ambassadors, athletes, creators, conservation organizations, events, and other strategic partners. The ideal candidate is a highly organized, proactive marketer who combines strong relationship-building skills with the ability to manage multiple initiatives, exercise sound judgment, and move projects from planning through execution in a dynamic environment.
Job Tasks and Responsibilities Community, Ambassador, and Partnership Management
Develop and execute community engagement initiatives that support Free Fly’s broader brand, marketing, and business objectives
Manage relationships with assigned ambassadors, creators, conservation organizations, and strategic community partners, serving as a primary point of contact and ensuring partnerships remain aligned with brand objectives
Evaluate partnership and activation opportunities and provide recommendations on priorities, timing, resources, and appropriate brand involvement
Develop activation plans and engagement strategies for ambassador, community, and partnership programs, including objectives, deliverables, timelines, and measures of success
Recommend opportunities for ambassador engagement, product allocation, content creation, events, and community activations based on brand and marketing priorities
Identify opportunities to deepen relationships with ambassadors, community leaders, and strategic partners and recommend initiatives that strengthen Free Fly’s presence within priority communities
Monitor ambassador and community activity and engagement, identifying insights and opportunities that can inform future programming
Coordinate cross-functional resources across Marketing, Product, Creative, PR, and other teams to execute approved partnership and community initiatives
Events and Brand Activations
Develop and manage event activation plans that bring Free Fly’s brand and community strategy to life across priority events and experiences
Evaluate event opportunities and recommend participation based on brand relevance, audience, partnership potential, and marketing objectives
Own the planning and execution of assigned events, coordinating internal teams, ambassadors, partners, vendors, and other stakeholders to deliver against defined objectives
Determine appropriate product, content, ambassador, and community involvement for assigned events within established budgets and brand guidelines
Develop event briefs, activation plans, timelines, and stakeholder requirements to ensure alignment across participating teams
Assess event outcomes and provide recommendations for future activations and programming
Content and Brand Programs
Coordinate product and content resources required for assigned marketing initiatives, ensuring teams have the appropriate products, assets, and information to execute against campaign priorities
Support content production planning by coordinating cross-functional requirements, timelines, product needs, and stakeholder communication
Identify opportunities to leverage ambassadors, community partners, events, and brand experiences to generate compelling content and strengthen Free Fly storytelling
Collaborate with Creative, Content, Product, and Marketing teams to ensure content initiatives reflect brand priorities and strategic objectives
Maintain systems and processes that support efficient management of content, product, and community resources
Identify challenges within assigned programs and recommend solutions that improve efficiency, execution, and cross-functional collaboration
Marketing Operations and Execution
Independently manage multiple projects and priorities, establishing timelines and determining appropriate next steps to keep initiatives moving forward
Maintain clear, timely communication with internal teams and external partners to ensure alignment and accountability
Manage assigned project budgets, resources, timelines, and deliverables within established guidelines
Coordinate product and asset distribution associated with ambassador, community, event, PR, and content initiatives
Maintain accurate information and systems related to assigned programs, partnerships, and initiatives
Partner with the broader Marketing team to identify opportunities to improve processes, strengthen relationships, and increase the impact of community and brand initiatives
Minimum Qualifications
1-2 years of experience in marketing, brand, community, partnership, event, or related functions, preferably within a consumer brand, agency, or creative environment
Demonstrated experience supporting or managing marketing initiatives, partnerships, events, ambassador programs, or community activations
Strong understanding of brand marketing, community engagement, ambassador relationships, and/or partnership development
Demonstrated ability to evaluate opportunities, develop recommendations, prioritize competing initiatives, and exercise independent judgment within established brand and business objectives
Required Competencies
Strong project management, communication, relationship management, and organizational skills
Ability to work cross-functionally and independently manage multiple initiatives from planning through execution
Proficient in learning and working within new tools and systems; comfortable in a fast-paced, collaborative environment
Highly organized, proactive, resourceful, and solutions-oriented, with strong attention to detail
Ability to understand broader brand and marketing objectives and translate them into meaningful community, partnership, event, and content initiatives
Ability to evaluate opportunities, determine priorities, make recommendations, solve problems, and make decisions within established objectives and guidelines
Ability to build and maintain authentic relationships with ambassadors, creators, partners, vendors, and internal stakeholders
Ability to independently manage assigned initiatives from planning through execution while balancing multiple priorities and stakeholders
Ability to work effectively across Marketing, Product, Creative, PR, and other teams to bring initiatives to life
Clear, timely, and thoughtful communication skills with internal and external stakeholders
Genuine passion for the outdoors, movement, community, and the Free Fly brand
Free Fly is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace for all employees.