Payrate: $43.92 - $43.92/hr.
Summary:The Content Analyst will be responsible for continuously optimizing Sentera’s e-commerce platform, customer support resources, and primary web properties to improve digital performance, usability, customer engagement, and overall user experience. This role will develop and maintain customer- and dealer-facing marketing content, analyze digital content effectiveness, and drive ongoing website enhancements that support business growth objectives. The position will work cross-functionally with marketing, sales, product, and customer success teams to create targeted content and digital experiences that accelerate PixelScout adoption, support continued FieldAgent growth, and expand awareness and demand for Sentera’s sensor solutions. Through data-driven insights and content optimization, this role will play a key part in scaling Sentera’s digital marketing infrastructure and supporting revenue growth across multiple product lines.
Responsibilities:- Optimize Digital Properties: Continuously improve Sentera’s e-commerce platform, customer support resources, and website experiences to enhance usability, customer engagement, conversion rates, and overall digital performance.
- Develop Customer and Dealer Content: Create, manage, and update marketing materials, product content, training resources, and support documentation that enable customer success and dealer adoption both in-house and at various trade shows
- Analyze and Improve Content Performance: Monitor website, e-commerce, and content analytics to identify opportunities, measure effectiveness, and implement data-driven improvements that support business objectives.
- Support Product Growth Initiatives: Develop targeted content and digital campaigns that drive adoption and sales of PixelScout, FieldAgent, and Sentera’s sensor portfolio while supporting broader go-to-market strategies.
- Collaborate Across Functional Teams: Partner with marketing, sales, product management, customer success, and technical teams to ensure content accuracy, consistency, and alignment with organizational growth goals.
- Other job duties as assigned
Required Skills/Experience:- Content creation and digital marketing expertise.
- Website, e-commerce, and user experience optimization.
- Data analysis and performance reporting.
- Strong communication and cross-functional collaboration skills.
- 3+ years in content marketing, digital marketing, or web content management.
- Experience managing website content and marketing materials.
- Proven ability to use analytics to improve customer engagement and business results.
Desired Skills:- Experience optimizing e-commerce platforms, websites, and digital customer journeys.
- Strong understanding of SEO, web analytics, and conversion rate optimization.
- Experience creating content for technical, software, or agricultural technology products.
- Experience supporting product launches, dealer networks, and go-to-market initiatives.
- Ability to translate customer insights and data into actionable content and business recommendations.
Education:- Graphic Design, Marketing preferred but will consider candidates without a degree with 5 or more years of applicable experience
Pay Transparency: The typical base pay for this role across the U.S. is: $43.92 - $43.92/hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law. Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary.You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC’s use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and does not replace human-based decision-making in employment decisions. Calls may be recorded.Consent is not a condition of purchasing any property, goods, or services. You may revoke your consent at any time by replying “STOP” to :messages or by contacting privacy@aditiconsulting.com
. For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy
#AditiConsulting
#26-05042