POSITION TITLE: Consumer Insights Manager
REPORTS TO: Director of Consumer Insights
DIRECT REPORTS: N/A
LOCATION (Club / Corporate): Corporate -- CO Office
COMPENSATION: $92,000-$106,500 annual
BONUS ELIGIBILITY:
JOIN OUR TEAM
At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community.
BENEFITS
All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.
- Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
Come join VASA Fitness and join a passionate, fun, and united team!
Proud to be a 'Great Place to Work' certified company!
PURPOSE
The Consumer Insights Manager supports VASA Fitness's growing Consumer Insights function by owning the platforms, programs, data, and deliverables that bring consumer research to life across the business. This role designs and executes qualitative and quantitative research, maintains active listening and member community programs, ensures data quality, and translates findings into clear, actionable insights. Working closely with the Director of Consumer Insights and cross-functional partners, the Consumer Insights Manager helps scale the function and strengthens how consumer insight informs marketing strategy, operations, product launches, and long-term planning.
KEY RESPONSIBILITES AND COMPETENCIES
- Design and execute qualitative and quantitative research programs, including questionnaire development and methodologies such as conjoint, MaxDiff, concept testing, panel studies, and member community discussions.
- Build, maintain, and quality-assure survey programs in VASA's Voice of Customer (VoC) platform, including logic, triggers, distribution, and data management.
- Own response coding, open-text quality assurance, and data integrity across active listening programs.
- Manage the day-to-day operations of VASA's member insights community, including member recruitment, study design and execution, and translation of community output into usable findings.
- Support brand tracker wave execution through panel coordination, questionnaire updates, and wave-to-wave analysis.
- Monitor social listening signals and synthesize findings into regular reporting that complements structured VoC programs.
- Proactively track consumer and fitness industry trends and surface relevant market context that enriches primary research findings.
- Synthesize research findings into clear, draft-ready deliverables, including research summaries, presentations, and data pulls for cross-functional partners.
- Partner closely with CRM, data, and analytics teams to connect behavioral data with attitudinal insights, including using Databricks to pull, validate, and enrich research datasets.
- Support creative and product decisions through structured concept and copy testing.
- Partner with the Director of Consumer Insights to develop AI-assisted research workflows, including prompt-driven synthesis, automated survey logic, and repeatable processes that reduce time from data to decision.
- Coordinate research vendors and manage timelines, deliverables, day-to-day relationships, and work within established budgets.
- Manage research projects and cross-functional requests in Asana, maintaining visibility to timelines, deliverables, and stakeholder needs.