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Consumer Insights Associate Manager

Bimbo Bakeries USA, Inc

  • Irving, Texas
  • Today
  • $66,600–$86,600

Highlights

Within the Marketing Center of Excellence (MCOE) team, this role supports the Sr Manager Consumer Insights, Core Brands in executing research activities and ensuring insights are effectively incorporated into brand and business decisions. More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal.
Bimbo Bakeries USA, Inc

Numbers & Facts

LocationIrving, Texas
IndustryOther/Not Classified
Salary$66,600–$86,600
Company Size5,000 to 9,999 employees
Year Founded1993
Websitewww.bimbobakeriesusa.com

Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $66,600 - $86,600
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is transforming its marketing capabilities to accelerate branded growth. The Associate Manager, Consumer Insights plays a key role in supporting the company's consumer-centric efforts. Within the Marketing Center of Excellence (MCOE) team, this role supports the Sr Manager Consumer Insights, Core Brands in executing research activities and ensuring insights are effectively incorporated into brand and business decisions.
This position plays an important role in shaping consumer-centric decisions through supporting research design, analysis, storytelling, and cross-functional collaboration. The Associate Manager leverages both quantitative and qualitative techniques to reveal compelling insights, inform brand strategy, and strengthen marketing activation. They bring a data driven mindset, a natural sense of curiosity, and a commitment to elevating the consumer perspective across the organization.

About Company

Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.

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