The Company Marketing Manager is responsible for driving traffic, sales, and guest engagement within company-owned restaurants by bringing the brand to life at the local level. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement-translating national campaigns into impactful, in-market experiences.
As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth.
Key Responsibilities
In-Restaurant Marketing Execution
- Ensure flawless execution of national and regional marketing campaigns across company-owned restaurants
- Own in-store merchandising, signage, and point-of-purchase materials to maximize guest impact
- Partner with Operations to maintain brand standards and consistency across all guest touchpoints
Traffic & Sales Driving Initiatives
- Develop and execute local marketing programs to drive dine-in traffic and increase guest frequency
- Identify daypart, day-of-week, and seasonal opportunities to boost on-site sales
- Test and scale localized promotions and activations that deliver measurable results
Community Engagement & Brand Building
- Build relationships with local schools, businesses, and community organizations
- Plan and execute events, fundraisers, and grassroots marketing initiatives
- Position the restaurant as a meaningful part of the local community
Operator Partnership & Field Support
- Serve as the primary marketing partner to General Managers and Area Directors for company-owned locations
- Provide training, tools, and guidance to improve local marketing effectiveness
- Conduct regular market visits to assess execution, identify opportunities, and coach teams
Guest Experience Enhancement
- Collaborate with Operations to elevate the in-restaurant experience, ensuring it reflects the brand promise
- Identify opportunities to improve ambiance, engagement, and overall guest satisfaction
- Support initiatives that drive loyalty and repeat visits
Performance Analytics & Insights
- Analyze traffic, sales trends, and campaign performance at the market and store level
- Identify best practices and replicate success across company-owned restaurants
- Provide actionable insights and recommendations to Marketing and Operations leadership
Qualifications
- 4-7+ years of marketing experience in fast casual, QSR, retail, or multi-unit environments
- Strong experience with local store marketing and in-store campaign execution
- Demonstrated ability to partner effectively with Operations teams
- Experience supporting company-owned restaurant environments preferred
- Analytical mindset with the ability to translate data into action
- Excellent communication and relationship-building skills
- Willingness to travel (25-40%)