What does the Community Relations Director do?

Simply put, you are the brand ambassador of your assisted living/memory care community, charged with driving census (occupancy) there. You will give engaging and memorable community tours, do what you can to market our community to the area to build our brand as “the place to live,” greeting prospective residents and their families, visit other healthcare influencers in the market to build referral relationships, and more. If you are a outgoing, memorable, goal-oriented team player, that goes above and beyond to hit the mark, this job is for you.

Why join the Prestige Care Family in the Community Relations Director role?

Not all senior living sales + marketing roles are created the same – we like to think we have something different and exceptional to offer.

• Want a sales + marketing role that really does matter? This does. You are selling a lifestyle, you are selling comfort and security, you are selling a home like setting and community where our residents truly thrive, and you, will make that happen.
• We have a strong promote-from-within culture, with a defined career path so you can level up your career to a regional or multi-site role.
• A competitive and comprehensive benefits package (medical/dental/vision/EAP/401k match, etc.) coming with 3 weeks of PTO on top of standard holidays.
• Comprehensive onboarding and training/development program for all new Community Relations Director.
• You would be part of the leadership team at our community, creating a personal brand as a senior living subject matter expert in this area in your region.
• Our 35+ year old, family-owned and operated organization (with over 80 locations in 8 states) means we aren’t too small, but not too big. You are known here.

In this job, every day you will…

• Initiate and carry out marketing calls and completing inbound marketing presentations by contacting discharge planners, doctors’ offices, senior centers, other healthcare clinics, and other organizations. Answer telephone inquiries, sends out brochures and makes follow-up calls to close the deal.
• Meet census goals by ongoing communication and meets standards set by the Executive Director and other regional sales leadership.
• Conduct community tours, home visits, and assessments offering an overview of the services, lifestyle, convenience and benefits of the community, always following the company’s sales process, guidelines and philosophy.
• Database documentation, paperwork, and keeping the Executive Director and department heads up to date on inquiries, tours, outreach plan and mover-ins and move-outs.
• Represent the community in welcoming prospective residents, family members, referral sources and the public in a positive, helpful, and caring manner demonstrating community mission and philosophy.
• Maintain an accurate database records of reserved and occupied units, communicating this information to the executive director and the sales and marketing director. Prepares and distributes marketing reports in a timely and accurate manner.
• Attend business and community events where referral sources, prospective residents, care givers and their advisors are in attendance.

Education & Experience needed to qualify:

A two-year Associate Degree and a minimum of one year of sales and marketing experience or two years of sales and marketing experience, preferably in the assisted living/memory care/senior care space. Experience with budgets, closing sales and public speaking is needed. Access to a personal car and ability to travel frequently, with a valid driver’s license being a must.

Ways you can advance beyond the Community Relations Director role:

Once you master this role, you could consider the Sales Specialist, Executive Director, Regional Director of Sales & Marketing, or other jobs with Prestige Care.

EOE/M/F/VETS/DISABLED – At Prestige, it is our promise to personally touch lives every day. It is a philosophy of caring based on our core values of integrity, trust, commitment, and respect, that are at the center of all that we do. We are committed to a diverse and inclusive workforce that represents all of us, coming from different experiences, cultures, backgrounds, and viewpoints. Inclusion is the way we treat one another and how we celebrate what makes us different.

Prestige is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.