Community Relations/Public Relations Responsibilities (30%)
Strengthens communication with donors, prospective donors, volunteers, media personnel, civic club
leadership and local government leadership, maintains open and direct channels of communication
including written documentation showing a personalized plan for each donor; ensures that donors are
treated fairly and with sensitivity; resolves problems and responds to questions; ensures that all prospects
and donors are serviced in a timely, efficient and tactful manner; ensures the accuracy and completeness
of all information provided.
Organizes media coverage and social media information for special events such as luncheons, banquets,
groundbreakings, building dedications, special programs, etc.
Writes various articles and media releases and takes photographs in order to communicate and promote
the service and progress of The Salvation Army in the community; provides articles to magazines internet,
Southern Spirit, War Cry, newsletters, billboards, Speaker's Bureau, Public Service Announcements and
paid advertising for television and radio as well as drop in ads for all printed publications.
Designs, develops and prepares brochures, annual reports and a quarterly newsletter designed to keep
donors, clients, media and those requesting information of The Salvation Army up -to-date on the activities
of The Salvation Army in the local area; works with advertising agencies, interns and subordinate staff to
secure assistance for preparing the same.
Creates and updates the crisis management plan and works with Disaster Services to position The
Salvation Army as a leader in disaster services; keeps Army presence in front of media and general public
during times of disaster through news releases, in-kind donation drives, billboards, celebrity endorsements
and various visibility opportunities.
Prepares and maintains records of all phone calls, correspondence, visitation, and a calendar of all
contacts; receives and responds to donors and prospects mail.
Raises visibility through coordinating with local and regional print and broadcast media; Civic Clubs;
Churches; Educational Institutions; Businesses and Corporations, TSA Advisory Board and Advisory
Organizations, Social Media sites [Facebook / TSA Website].
Development Responsibilities (30%)
Under the guidance of the Corps Officers, plans, coordinates, implements, administers and sustains an
aggressive, robust Community Relations and Development plan focused on:
Corporations and businesses; Civic Clubs; United Way; Grant Writing; and Special Events .
Director and the Regional Planned Giving Director:
o Plans, coordinates, and initiates a strategy to generate gifts from individuals, corporations
and foundations for support of the programs and services of The Salvation Army; cultivates
and maintains an effective method of communication with individual, corporate and
foundation qualified prospects and donors.
o Working with the RRDD and the PGD, establish a "caseload" of donors for cultivation and
solicitation.
o Raising funding goals as set by the Corps Officer, Advisory Board and approved local
budget.
o Developing and maintaining a donor base for the local Thrift/Salvage operations via
furniture distribution centers, retail stores and malls, clothing and furniture outlets,
electronics retail, and other retail vendors to donate items for resale, thus increasing funds
raised from the Thrift/Salvage operations.
Coordinates, establishes and maintains a listing of donors/prospects; ensures that all requests from
donors/prospects for information and clarification are responded to in an accurate, timely and professional
manner; evaluates day-to-day efforts to ensure that goals established are met and/or surpassed.
Prepares and monitors quarterly reports illustrating progress; establishes and maintains an organized and
efficient donor record-keeping system ensuring that accurate and complete records are prepared and
maintained for each donor and identified prospect.
Communicates with the Officer(s)-in-Charge, their boards and committees to develop local marketable
service outlines; conducts presentations to the advisory boards dealing with gift related matters; works with
other Regional Officers to determine a schedule of appointments with media, individuals, current donors,
government leadership and civic club leaders for appropriate communication.
Volunteer Coordination Responsibilities (20%)
Maintains ongoing development and promotion of a range of volunteer opportunities with The Salvation
Army local Corps; recruits, trains, interviews and screens all volunteers needed to support Corps projects.
Coordinates all volunteer activities and work assignments; reviews written reports and observes work
activities of volunteers to evaluate performance; assists in identifying and recommending changes in
assignment of volunteer staff; informs volunteers of policies, procedures, and standards of service.
Prepares and maintains up-to-date records on all volunteers; prepares timely statistical and activity reports
on volunteer and corporate and community participation; prepares annual report regarding the status of the
corporate and community relations program.
Coordinates volunteer recruitment for Christmas campaigns; contacts participating mall offices;
acknowledges on-site Angel Tree sponsors to ensure they are properly recognized and thanked for their
service; acknowledges on-site Kettle volunteers/sponsors to ensure they are properly recognized and
thanked for their service.
Event Coordination Responsibilities (20%)
Coordinates, assists, and oversees special events, speaking engagements, the United Way campaign
projects, Annual Meeting, volunteer appreciation, and other events as assigned; supports and assists when
needed in special event planning. Coordinate volunteers for events.
Assists in securing corporate sponsors to underwrite the cost of the Annual Meeting as assigned; works
with hotel catering service in executing the design and set-up for the Annual Meeting; coordinates menu
selections; provides assistance with the floral and table decorations.
Other Responsibilities
Maintains an effective working relationship with the Regional Resource Development Director and the
Planned Giving Directors by referring specific qualified prospects and sharing information that may enhance
the overall effectiveness and efficiency of the Community Relations and Development Department efforts.
Assists with seasonal program events as assigned.
Performs other duties as assigned
Knowledge, Skills and Abilities
Knowledge of the principles and practices to interact with, and generate ongoing print and broadcast media
stories, interviews and marketing.
Knowledge of the principles and practices of individual, corporate and foundation communication
techniques that will generate gifts.
Knowledge of donor records management and administration as well as data and trend analysis.
Ability to present a positive and professional image of The Salvation Army.
Ability to learn by method of on-the-job training including ability to follow instructions.
Ability to conduct the affairs of this position responsibly, efficiently, and economically, and to motivate the
staff and volunteers to do likewise.
Ability to design, plan, administer and monitor the day-to-day operations of a Regional Community Relations
and Development Program and to ensure compliance to the mission of The Salvation Army.
Ability to work with volunteer Boards and Committees.
Ability to lead, motivate, encourage and inspire volunteers working in activities.
Ability to demonstrate a daily commitment to the stated vision and mission of the Resource / Development
Department.
Ability to work effectively with Divisional administration, field staff, legal counsel and office staff.
Ability to meet attendance requirements.
Ability to drive a vehicle safely.
Ability to read, write and communicate the English language effectively.
Ability to travel throughout the Concho Valley area to perform public relations functions.
Ability to spend the night away from home due to disasters, conferences, etc. as needed.
Ability and willingness to perform all duties with an understanding of the mission, ministry, philosophy,
culture, and protocol of The Salvation Army and conducts all duties in accordance with the ministry of the
organization and its Christian principles; conducts all communications and job duties with the highest level
of professionalism.
Education and Experience
Bachelor's Degree, from an accredited college or university in Community Relations, Non-Profit
Administration/Management, Marketing or a related field,
and
Five years of progressively responsible experience in media relations or development functions,
or
Any equivalent combination of training and experience that provides the required knowledge, skills and
abilities.
Certifications
Valid State Driver's License