Community Operations Specialist (Lead Generation) - TikTok LIVE

The TikTok LIVE SMB service team is affiliated with the TikTok LIVE team. We aim to help TikTok's Small to Medium-Sized businesses (including merchants and creators) obtain more diverse customer acquisition and business operation methods through live streaming by building product capabilities and providing creator services, and to offer professional live streaming content for users.

About the role The TikTok LIVE team builds and runs industry communities for creators across markets including the US, the Middle East, Southeast Asia, and LATAM, helping creators grow customers and leads through live streaming. This role focus on driving the community into a full operating funnel, including making target merchants want to join, keeping them active once inside, converting inactivity into real actions like going live and adopting tools, driving live streaming and lead growth , as well as turning winners into contributors who bring in new members.

Responsibilities

1. Acquisition: Build an acquisition mix across product entries, CRM outreach, offline events, and direct invites; design join hooks and a starter pack; and manage join rate and CAC by channel.
2. Engagement: Design and run a weekly content rhythm (industry news, live-streaming tips, case breakdowns, AMA / office hours, benefit days, showcases) and interaction mechanics (polls, check-ins, challenges, leaderboards, success-story sharing) that turn passive members into active, mutually supportive participants, with hands-on moderation.
3. Conversion: Convert engagement into real business actions (going live, adopting live / lead-capture tools, optimizing the live room) through a tiered "complete tasks to unlock benefits" growth and incentive system.
4. Webinars & education: Run tiered, invite-only webinars and a progressive education track that turns learning into a goal-oriented, resource-unlocking path.
5. Offline events: Organize meetups, regional networking, best-practice tours, and closed-door roundtables, so top merchants help the long tail grow, then bring that trust and those cases back into the online community.
6. Data & attribution: Build a funnel-based metric system (join, activity, first live, tool adoption, first lead through tiered lead growth) and use treatment-vs-control comparisons to prove the community's incremental contribution.
7. Advocacy: Stand up contributor roles (mentors, ambassadors, community champions), capture success stories and repeatable playbooks, and shift the community to a self-sustaining model.
8. Cross-functional collaboration: Work with product, data, and other teams to integrate product capabilities, campaigns, education, and support resources into one merchant journey. Minimun Qualification(s):
   • Bachelor's degree or above, with 3+ years in community / user / growth / creator operations, including hands-on experience building a community from scratch or scaling one.
   • Data-driven: able to build a metric system, read data to find problems, and validate operations with experiments and control groups, not just track group size.
   • Strong content and program design skills: able to independently design and execute content cadence, interaction mechanics, challenges, webinars, and offline events.
   • Strong cross-functional and project-driving skills, comfortable coordinating product, content, and data stakeholders in parallel.
   • Working proficiency in English, able to collaborate directly with overseas teams, merchants, and creators.
   • Genuine interest in live streaming, e-commerce, the creator economy, or local services, and willingness to stay close to frontline merchants and creators.
   • <

     Preferred Qualification(s):

     • Background in live streaming, the creator economy, or merchants and creator growth.
     • Familiarity with operating overseas-market community platforms such as WhatsApp, Discord, Telegram, or Line.
     • Experience running webinars, bootcamps, or large online / offline events.
     • Experience building community automation (bots, FAQ knowledge bases).