Community Marketing Manager

Job Title: Community Marketing Manager (Non-Medical Home Care)

Hours: Full-Time 9am-5pm (nights/weekends as needed)

Position Summary

The Community Marketing Manager is responsible for driving client growth through strategic relationship development, community outreach, and brand visibility. This role focuses on building strong referral partnerships with healthcare professionals, senior living communities, and local organizations to increase awareness and generate consistent, qualified leads for non-medical home care services.

Key Responsibilities

Business Development & Referral Growth

• Build and maintain strong relationships with referral sources including:
• Hospitals, discharge planners, and case managers
• Assisted living and independent living communities
• Skilled nursing facilities, rehab centers, hospice agencies
• Physicians, geriatric care managers, and senior service providers
• Conduct regular in-person visits, presentations, and follow-ups
• Develop and execute a territory growth plan

Community Outreach & Brand Awareness

• Represent the agency at networking events, health fairs, and community functions
• Plan and host educational events for professionals and families
• Identify opportunities for partnerships and sponsorships within the senior care community
• Serve as a brand ambassador in the local market

Sales Pipeline Management

• Track all referral activity and lead sources in CRM
• Manage and nurture prospects from initial contact to conversion
• Collaborate with intake and operations teams to ensure smooth onboarding
• Monitor conversion rates and identify opportunities for improvement

Marketing Strategy Execution

• Support implementation of local marketing campaigns
• Coordinate collateral distribution and promotional materials
• Provide feedback on market trends, competitor activity, and growth opportunities
• Collaborate with leadership on strategic growth initiatives

Key Performance Indicators (KPIs)

• Number of new referral sources established
• Growth in active referral partners
• Weekly in-person visits/contacts
• Qualified leads generated
• Conversion rate from referral to client
• Monthly/quarterly revenue growth tied to marketing efforts

Qualifications

• 2+ years of experience in healthcare marketing, home care, or senior services
• Degree in related field, preferred
• Must have your own vehicle (Valid Driver's License and Auto Insurance) & willing to travel throughout Milwaukee and Waukesha County areas
• Proven track record in relationship-based sales or business development
• Strong communication and presentation skills
• Highly organized with the ability to manage a territory independently
• Comfortable working in the field (this is not a desk role)

Core Competencies

• Relationship building and trust development
• Initiative and self-motivation
• Professional presence and empathy
• Strategic thinking with execution focus
• Resilience and consistency in follow-up

Why This Role Matters

This position is critical to the growth and sustainability of the agency. By building trusted relationships and increasing community awareness, the Community Marketing Manager directly impacts our ability to serve more seniors and families with compassionate, high-quality care.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off

License/Certification:

• Driver's License & Auto Insurance (Required)

Willingness to travel:

• 50% (Required)