Community Engagement Specialist

We're hiring a Senior Community Programs Manager to build a real strategy for how we identify, invest in, and grow our most engaged sellers and advocates, and turn scattered goodwill into a durable, scalable program. Own our Ambassadors program and help harness the power of creators and champions for Etsy. You'll lead our Ambassadors umbrella end to end including our Seller Champions & Creators and Team Captains communities and help launch Campus Reps, a new pilot connecting Etsy with the next generation of student entrepreneurs and makers. You'll shape who these cohorts are, how we recognize and invest in them, and how we keep those relationships authentic as we grow. You'll also partner closely with teams across the business including Advocacy and Product Marketing to make sure our most engaged sellers have a real voice in shaping Etsy's future.

This is a hands-on and a strategic role: you'll be leading office hours and meetups and getting out on the road to meet sellers where they are, while also building the operating model, systems, and grant/perk structures that let these programs scale well beyond what any one person can do 1:1. What You'll Do Own the Ambassadors strategy Define who belongs in each ambassador cohort, and the criteria, pathways, and lifecycle for how sellers and creators move in, through, and (when it's time) out of these programs Design how we recognize and invest in ambassadors perks, grants, funding structures, and other forms of support with a clear rationale for what we're offering, to whom, and why Build the playbooks, toolkits, and onboarding that make each cohort feel supported and clear on what's expected of them Launch Campus Reps Design and pilot a campus ambassador program from scratch: audience definition, recruitment, activation, and a realistic path to scale Identify the right starting schools/programs and build the initial relationships that make the pilot credible before we expand it Run the field program Lead office hours, meetups, and "on the road" travel to connect directly with Champions, Team Captains, and Campus Reps in their own communities Keep a real pulse on each cohort's motivations and needs this is a relationship-driven role, not a portal you set and forget Partner across Community and Seller Marketing Partner closely with our Advocacy team to support and help celebrate the programming they run for sellers Connect ambassadors and creators with Product Marketing leads for prototyping, product feedback, and beta testing making sure our most invested sellers help shape what we build Work closely with our Community Platforms Manager on how these programs show up in Bevy and the Community Hub Build the systems to scale it Use Bevy, Airtable, and Asana to run cohort management, event logistics, and program operations Define and track the metrics that tell us these programs are healthy engagement, retention, seller sentiment and report on program health to Community leadership What

You'll Bring 6+ years in community management, ambassador/advocate programs, developer or creator relations, or a similarly relationship-driven, program-building role Experience designing or scaling an ambassador, champion, or cohort-based program from the ground up you know what actually makes people feel valued Comfort building and defending a perks/grants/investment structure you can make the case for who gets what and why, not just run logistics Strong instincts for identifying who has real credibility within a community, and for building relationships that outlast any single campaign or event

Hands-on experience with Bevy, Airtable, and Asana (or clearly comparable tools) A genuine track record of managing multiple relationships and workstreams at once without losing the personal touch Excellent written and verbal communication you can flex between a warm, human 1:1 conversation and a clear, structured internal update Comfort with travel for in-person events, meetups, and "on the road" programming Nice to have Experience with campus or student ambassador programs specifically Background in a marketplace, creator economy, or membership-driven organization Experience partnering with product teams on beta/prototype feedback loops More on the Team This role sits within Community, inside Etsy's Seller Marketing organization, reporting to the Head of Community. You'll work especially closely with our Community Platforms Manager (Bevy, Community Hub, moderation and analytics) and our Community Event leads (bespoke and tentpole experiences/gatherings), as well as our Advocacy team. Sellers are at the center of everything we do here this role exists to make sure our most engaged ones feel that, personally, at scale.

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.