Communications Specialist

General Summary

The Communications Specialist develops and manages communications and publications for agents, policyholders/members, consumers, the field, and the general public. This position supports public relations, brand oversight, company websites, social media, event planning and management, and marketing initiatives.

Essential Functions

Communications

• Designs, produces, and distributes internal and external communications for associates, field staff, agents, industry partners, media, the general public, websites, and social media channels using the most appropriate communication methods.
• Maintains or assists with content updates for company public websites, agent and customer portals, and mobile applications to ensure information is accurate, timely, appropriate, and brand-consistent.
• Coordinates updates with the I.T. Department and external vendors as needed.
• Develops and manages company social media content and presence; monitors, tracks, and reports third-party social media references to the Company.
• Designs print and digital advertisements and drafts ad copy for the Company and agents as assigned.
• Takes, obtains, edits, and manages photographs for internal and external company projects.
• Supports on-site and in-studio audio and video production projects.
• Researches, recommends, and drafts news releases, feature stories, blog posts, and other written content.
• Supports and manages Ohio Mutual's brand standards, including implementation, oversight, and appropriate use.
• Evaluates company communication processes and tools and recommends improvements.

Marketing

• Designs, drafts, and packages marketing content, collateral, and communication tools that support agency preference, strengthen agency interactions with policyholders/members, and enhance sales performance.
• Promotes product initiatives and updates through coordinated communication and marketing materials, including agent bulletins, training materials, flyers, brochures, leave-behinds, web content, PowerPoint presentations, and other collateral as appropriate.
• Creates marketing campaign materials directed to policyholders/members.
• Participates in strategic planning and campaign development.
• Conducts demographic and consumer research as assigned.

Events

• Creates promotional and meeting materials and coordinates support for tradeshows, meetings, conferences, and training events for agency, company, and community audiences.
• Provides on-site support for company-sponsored or company-supported events as needed.

OTHER

• Assists with initiatives that support the company's community relations goals.
• Represents the Corporate Communications perspective on interdepartmental committees and in ad hoc meetings.
• Serves as the Corporate Communications liaison on committees supporting the promotion and communication of sponsored associate activities as needed.
• Tracks data and prepares periodic reports related to communications efforts.
• Performs other duties as assigned.

Working Conditions

• Normal office working conditions with remote work option available.
• Regular in-person work presence preferred (per company policy).
• Sitting or standing for extended periods of time.
• Lifting weights up to 25 pounds.
• Stress associated with meeting multiple deadlines.
• Periodic overnight travel by automobile or airplane.

QUALIFICATIONS

Skills and Abilities

• Excellent communication, interpersonal, and organizational skills.
• Strong verbal, written, and presentation skills.
• Advanced proficiency with Microsoft Office, including Word, Excel, PowerPoint, Outlook, and Teams.
• Advanced proficiency with design and publishing software.
• Working knowledge of HTML or web-editing tools.
• Experience using a variety of social media platforms.
• Comfortable working with company leaders and associates at all levels.
• Ability to interact effectively with agents, members, and vendors.
• Strong analytical and problem-solving skills.
• Ability to maintain a high degree of confidentiality.
• Self-motivated, collaborative, and enthusiastic team contributor.

Education/

Experience Requirements

• Bachelor's degree or equivalent work experience.
• Two to three years of related experience in marketing, communications, or a similar field preferred.
• Working knowledge of property and casualty insurance, the independent agency system, and Ohio Mutual preferred.

SUPERVISION

Supervision Received

• Broad objectives are outlined.
• Work is evaluated primarily on overall results.
• Frequently exercises influence and good judgment to achieve desired outcomes.

Supervision

Exercised

• None

APPROVALS

ASSOCIATE

DATE

SUPERVISOR/

MANAGER

DATE

The above is intended to describe the general content and requirements for this position. It is not to be construed as an exhaustive list of duties, responsibilities, and/or requirements.