Adobe Creative Suite, Analysis Skills, Brand Marketing (Branding), Campaigns, Communication Skills, Content Development, Content Management Systems (CMS), Editing, Email Marketing, Higher Education, Journalism, Marketing, Multimedia, Multiplatform/Cross-Platform, Multitasking, Nonprofit, Online Marketing, Organizational Skills, People Management, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Photography, Project/Program Management, Public/Media/Press/Analyst Relations, Search Engine Optimization (SEO), Social Media, Storytelling, Team Player, Website Management, Wordpress, Writing Skills
TITLE: Communications Manager
DEPARTMENT: Institutional Advancement
WORK TYPE: Full-Time | Staff
LOCATION: Beacon College, Leesburg, Florida
FLSA: Exempt Salary
DIVISION: Advancement and Strategy
Position Summary
The Communications Manager supports the execution of integrated communications strategies and develops high-quality content across digital, print, and social platforms. This role works closely with internal stakeholders to ensure consistent messaging aligned with Beacon's mission and brand.
Essential Functions
- Develop and execute content that supports strategic communications priorities, including enrollment, advancement, and brand awareness
- Create and manage compelling multi-platform content (web, social media, email, print)
- Plan and manage social media presence, including content creation, publishing, and performance optimization
- Write and distribute email communications and campaigns, including segmentation and performance tracking
- Collaborate with campus partners to ensure clear, consistent, and effective messaging across departments
- Monitor and analyze communications performance, providing insights to improve engagement and reach
- Support media relations efforts, including drafting press materials and tracking coverage
- Assist with communications planning and execution for institutional events and initiatives
- Maintain brand consistency across all communications and provide guidance to internal stakeholders
- Provide support for website updates and assist with urgent communications, including crisis response
Minimum Qualifications
Education (Required)
- Bachelor's degree in communications, public relations, journalism, marketing, or a related field
Experience (Required)
- 3-5 years of professional experience in communications, public relations, or digital marketing
Experience & Skills (Preferred)
- Experience creating and managing multi-platform content
- Proficiency with content creation tools (e.g., Canva or Adobe Creative Suite)
- Experience with content management systems (e.g., WordPress or similar)
- Experience with email marketing platforms (e.g., Constant Contact or similar)
- Familiarity with social media management and analytics tools
- Basic understanding of SEO and digital performance metrics
Key Competencies
- Strong writing, editing, and storytelling skills
- Ability to manage multiple projects in a fast-paced environment
- Collaborative, service-oriented mindset
- Strong organizational and analytical skills
- Sound judgment in high-visibility or time-sensitive situations
Preferred Qualifications
- Experience in higher education or nonprofit communications
- Photography, video, or multimedia storytelling experience
- Familiarity with crisis communications
Work Environment
This role operates in a professional office environment with regular interaction across campus and digital platforms. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Additional Information
This description is intended to outline the general scope of responsibilities and is not an exhaustive list of duties. Beacon College is an Equal Opportunity Employer committed to fostering a diverse and inclusive community.