AP Stylebook, Auto Insurance, Best Practices, Communication Skills, Content Development, Content Management, Detail Oriented, Driver's License, Editorials, Establish Priorities, Graphics, Interpersonal Skills, Media Schedule, Metrics, Microsoft Office, Multiplatform/Cross-Platform, Multitasking, Online Training, Organizational Development/Management, Organizational Skills, Performance Analysis, Performance Metrics, Physical Demands, Press Releases, Public/Media/Press/Analyst Relations, Social Media, Strategic Planning, Trend Analysis, Willing to Travel
Communications Specialist
Working from CCA's Capital Campus in Harrisburg, the Communications Specialist will further develop, enhance, and expand CCA's brand, reputation, and credibility as a statewide leader in online education. At least 50% of this role will focus on social media management, content creation, and digital engagement. The ideal candidate will have experience developing and executing social media strategies, coordinating content creation, managing multiple social media platforms, and analyzing engagement metrics to support organizational goals.
Responsibilities:
- Develop communication strategies that promote a consistent, positive, and accurate portrayal of the school.
- Create engaging and creative messaging and content concepts for consideration.
- Monitor the school's social media channels and emerging platforms.
- Create engaging social media content aligned with school priorities, events, and brand standards.
- Coordinate internally to identify and develop engaging social media stories, graphics, videos, and other digital content featuring students, families, staff, and school programs.
- Monitor social media engagement and track performance metrics to evaluate effectiveness and identify opportunities for growth.
- Identify opportunities to promote students, families, staff, and school initiatives through digital and traditional communications channels.
- Develop communications for diverse stakeholders, including families, staff, community members, and media outlets.
- Perform other duties as assigned.
Competencies:
- Experienced in AP Style.
- Experienced in writing press releases, opinion editorials, columns, and digital content.
- Demonstrated experience managing organizational social media accounts and developing engaging social media content.
- Working knowledge of social media platforms, trends, analytics, etiquette, and best practices.
- Experience using social media scheduling and analytics tools preferred.
- Proficiency in Microsoft Office and digital communication tools.
- Strong organizational skills with the ability to multitask, prioritize assignments, and work under pressure.
- Strong interpersonal and communication skills with attention to detail and brand consistency.
Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment, such as computers, phones, photocopiers, filing cabinets, and fax machines. Physical Demands Requires the ability to lift, squat, sit, bend, and/or stand as necessary. Ability to travel to other sites/locations as needed.
Position Type: Full-time Exempt
Salary: Travel, including overnight travel, may be required for this position.
Required Education and Experience: Bachelor's degree in communications, public relations, or a related field. Entry-level or related work experience.
Additional Eligibility Qualifications: Valid PA Driver's License Appropriate Automobile Insurance Coverage Must be able to commute to a Family Service Center regardless of commute complexity. Candidates must reside within the Commonwealth of Pennsylvania.
Other Duties: Please note that this job description is not intended to provide a comprehensive list of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Commonwealth Charter Academy is an equal-opportunity employment, educational, and service organization.