Commercial Marketing Manager

• Define and document IQ Fiber’s commercial go-to-market strategy across small business, mid-market, and MDU/property management segments.
• Develop and maintain segment-specific messaging frameworks and ideal customer profiles for each commercial segment.
• Own commercial offer strategy in partnership with the Chief Marketing Officer, including bundling, pricing positioning, and competitive differentiation.
• Build the commercial marketing playbook from the ground up, establishing repeatable motions for demand generation, lead nurturing, and conversion.
• Develop commercial demand generation strategies and brief the Customer Acquisition team for execution across paid, digital, and direct-response channels.
• Own the commercial marketing calendar, sequencing and prioritizing campaigns in alignment with Sales pipeline goals.
• Design account-based marketing approaches for the mid-market and MDU segments, including partnership and referral frameworks that support property-manager acquisition and retention.
• Develop commercial sales-enablement materials — pitch decks, one-pagers, case studies, FAQs, and competitive battle cards — that reflect current positioning and offers.
• Direct the Product Development Manager on commercial-facing materials and product enablement priorities.
• Define lead qualification criteria and handoff standards with the incoming SVP of Sales, aligning commercial marketing programs with pipeline targets.
• Track and report on commercial marketing performance, using data to refine strategy and improve funnel conversion over time.

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• 6–10 years of B2B or commercial marketing experience, with demonstrated success building or evolving a go-to-market motion.
• Experience marketing to small business, mid-market, or property management/MDU customer segments strongly preferred.
• Proven ability to develop ICPs, segment messaging, and sales-enablement materials that drive measurable pipeline results.
• Data-driven approach to campaign planning and performance optimization.
• Experience working in a scaling organization preferred; telecom, ISP, or connectivity industry background a plus but not required.
• Excellent written communication skills, with the ability to translate complex product and pricing detail into clear, compelling customer-facing messaging.
• Ability to operate as a strategist without dedicated execution resources, briefing into shared creative and media teams.
• Ability to influence cross-functionally without direct authority across Sales, Product, and Marketing.
• Ability to thrive in ambiguous, early-stage environments and build structure where little exists.

• A documented commercial GTM strategy exists within 90 days, including segment messaging and a demand generation roadmap.
• Commercial campaigns run through the Customer Acquisition team with clear briefs, measurable objectives, and defined lead-handoff criteria to Sales.
• The Product Development Manager has a clear commercial work queue and is producing materials that reflect current positioning and offers.
• The Sales team has the enablement tools it needs to close commercial customers across SMB, mid-market, and MDU segments.
• Commercial pipeline and marketing-sourced lead volume are tracked, reported on, and improving quarter over quarter.
• Commercial Marketing operates as a reliable, proactive partner to Sales and the broader organization.

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