Commercial Marketing Director

We are seeking an experienced Marketing Director to provide executive leadership across our middle-to-large market commercial insurance functions. In this pivotal position, you will bridge strategic leadership with hands-on account placement—working closely with Producers, Account Executives, and carrier underwriters to secure competitive terms and bind coverage. Beyond managing day-to-day market placements and urgent prospecting, you will play a critical role in building the scalable infrastructure, workflows, and team necessary to support our continuous growth.

Key Responsibilities

• Drive Market Strategy: Spearhead middle-to-large market placement strategy across all agency locations while remaining agile to capture immediate prospecting opportunities.

• Build Infrastructure: Establish scalable marketing processes, operational frameworks, and team structures to support long-term organizational expansion.

• Analyze Market Trends: Evaluate carrier appetites, line-of-coverage performance, and industry trends to optimize both new business wins and client retention.

• Market Intelligence: Direct research initiatives to identify untapped market segments and drive revenue growth.

Carrier Relations & Partnership

• Cultivate Relationships: Build strong, strategic partnerships with carrier underwriters and marketing representatives to stay aligned on business appetites and underwriting guidelines.

• Manage Carrier Networks: Oversee ongoing appointments, maintain carrier goodwill, and actively engage underwriters to expedite quotes and secure favorable terms.

Placement & Producer Collaboration

• Consultative Guidance: Partner directly with Producers and Account Executives to determine optimal coverage structures, market selection, and pricing strategies for complex risks.

• Submission Management: Review pre-underwriting data, analyze coverage needs, and efficiently manage high volumes of account information across online portals and rating systems.

• Proposal Support: Assist in crafting comprehensive client presentations and proposals to win new accounts and remarket existing business.

Negotiation, Binding & Operations

• Deal Negotiation: Leverage carrier appetite and delegated underwriting authority to negotiate top-tier rates, terms, and policy conditions.

• Bind Coverage: Finalize quote selections, bind coverages, and deliver finalized policy documents to Producers.

• System Maintenance: Ensure accuracy within internal databases, marketing logs, and client/prospect management platforms.

Position Requirements & Details

• Travel: Approximately 10% (for carrier meetings, industry events, and agency visits).

• Experience Level: Senior-level experience in commercial insurance marketing, underwriting, or placement required.

If you're interested in have a confidential conversation with me, please send your updated resume to danielle.lesefske@gogpac.com or call me at 716-426-1443.

All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.

GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.