Blue Cross and Blue Shield Association logo

College Co-op: Medicare Marketing Analyst

Blue Cross and Blue Shield Association

  • Philadelphia, PA
  • 15 days ago

    Highlights

    Our team plans, coordinates, and executes multi-channel marketing campaigns and communications that support all agent distribution channels, including direct sales. The essential duties and responsibilities of this role include, but are not limited to: Developing marketing content, including direct mail, email, and text message campaigns.

    Numbers & Facts

    LocationPhiladelphia, PA
    IndustryInsurance
    Company Size2,000 to 2,499 employees
    Websitehttps://www.bcbs.com/about-us/careers

    Description

    About the Hiring Department

    We are a team of high-energy marketing professionals working toward the shared goal of fostering a culture of innovation and collaboration. Our team plans, coordinates, and executes multi-channel marketing campaigns and communications that support all agent distribution channels, including direct sales.

    Co-op Job Description

    The essential duties and responsibilities of this role include, but are not limited to:

    • Developing marketing content, including direct mail, email, and text message campaigns
    • Creating and updating marketing materials to support all sales channels
    • Assisting with routing marketing materials through review and approval processes
    • Testing digital tools and platforms
    • Supporting campaign setup and execution
    • Tracking campaign performance, including responses, leads, and applications
    • Assisting with budgeting activities, including invoice tracking
    • Ensuring marketing materials comply with CMS Medicare Marketing Guidelines and internal compliance requirements

    Required Skills

    • Strong written and verbal communication skills, with the ability to effectively interact with clients, vendors, and internal stakeholders
    • Self-motivated and proactive, with the ability to work independently with minimal supervision
    • Ability to work effectively in a collaborative, team-oriented environment
    • Strong organizational skills and attention to detail

    Accepted Majors

    • Marketing
    • Business
    • Communications

    Classification

    • Current Junior or Senior
    • Recent graduate (must be within one year of the program start date)

    GPA Requirement

    • 3.0 +

    IBX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, national origin, sexual orientation, protected veteran status, or disability.

    Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app.

    About Company

    At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.

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