One of our direct client is urgently looking for Channel Marketing Manager @ San Jose, CA TITLE: Channel Marketing Manager LOCATION: San Jose, CA DURATION: 6 Months Rate: DOE Duties: As Channel Marketing Manager – Cable TV / Telecom, you are a self-starter who works cross-functionally, combines creativity with disciplined planning and execution to help drive TiVo's products through the pay-tv operator channel. You will help develop and execute general program-related and partner-related marketing campaigns and activities that help our cable TV and telecom customers educate and excite customers about their TiVo-powered entertainment services.
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Location
San Jose, California
Description
One of our direct client is urgently looking for Channel Marketing Manager @ San Jose, CATITLE: Channel Marketing Manager LOCATION: San Jose, CADURATION: 6 Months Rate: DOE Duties: As Channel Marketing Manager – Cable TV / Telecom, you are a self-starter who works cross-functionally, combines creativity with disciplined planning and execution to help drive TiVo's products through the pay-tv operator channel. You will help develop and execute general program-related and partner-related marketing campaigns and activities that help our cable TV and telecom customers educate and excite customers about their TiVo-powered entertainment services.Responsibilities Define and lead creation of channel marketing campaigns Coordinate rollout of campaigns to operators, aligned with roadmap Package up TiVo value prop, purchase drivers, research insights and messaging for operator's marketing teams Create a training package for operator' sales teams Manage, replace and roll out new tool for operators Operator Management Establish regular communication rhythm with operators (webinars, newsletters, etc) Ramp new operators on marketing support available Support operator marketing teams on an on-going basis Support TiVo sales teams on prospects Partner with Tech Pubs and Support Teams to package up TiVo support for upcoming releases Collaborate with Content Partners to create launch kits for operatorsSkills: Experience Expertise in direct to consumer marketing for cable/telecom or other subscription-based services Channel or partner marketing experience in B2B technology. Bachelor's degree in Marketing or related field. Excellent communications (verbal and written), and presentation skills. Collaborative work style, especially in a highly virtual and cross-functional environment. Strong project management skills. Highly self-motivated with strong drive to succeed.Keywords: Education: Expertise in direct to consumer marketing for cable/telecom or other subscription-based services Channel or partner marketing experience in B2B technology. Bachelor's degree in Marketing or related field.Skills and Experience: Required Skills: CABLE TV CHANNEL MARKETING MARKETING TELECOM B2B