Change Management Martech Innovation Manager

Description

Summary:

The Change Management Martech Innovation Manager will play a critical role in elevating Huntington's customer marketing experience throughout their unique financial journey, by leveraging leading MarTech capabilities.

This role requires a high degree of cross-functional leadership and an in-depth knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion.

Duties & Responsibilities:

Change Management (30%)

• Stakeholder Engagement - Build alignment and support among all teams impacted by marketing, process, or technology changes.
• Change Impact Assessment - Evaluate how the change affects roles, workflows, responsibilities, and business operations.
• Communication Strategy - Deliver clear, targeted messaging that explains the purpose, benefits, and timeline of the change.
• Training and Enablement - Equip users with the knowledge, skills, and resources needed to work effectively in the new environment
• Adoption and Readiness Management - Assess organizational readiness and drive sustained adoption of new processes and tools.
• Resistance Management - Identify and address concerns or barriers that may prevent successful adoption.
• Governance and Reinforcement - Establish accountability, monitor compliance, and reinforce desired behaviors after implementation.
• Benefits Realization - Measure and report whether the change is delivering the expected business outcomes and value.

MarTech Expertise (50%)

• Develop a marketing technology strategy and socialize the importance of MarTech advancement and the business impact to leadership and colleagues.
• Activate marketing technology across various channels, including email, SMS, social media, search, and programmatic advertising to improve personalization and automation for customer marketing.
• Assess current MarTech stack based on business objectives, identify gaps, and support the digital team in a market scan to create a recommendation for Huntington's MarTech roadmap.
• Inspire and lead marketing technology implementation, integration, adoption, and other change management activities to ensure value realization from investments.
• Stay up to date with industry trends, emerging technologies, and best practices in MarTech, sharing insights and recommendations with the team.

Cross-Functional Leadership & Problem Solving (20%)

• Inspire and lead a cross-department team to implement and adopt MarTech solutions.
• Humble leader, willing to roll up your sleeves with all levels across the enterprise and be able to step up as the team grows.
• Proactive problem-solver that can test boundaries and propose creative new solutions.

Basic Qualifications:

• Bachelor's Degree
• At least 7 years of experience in marketing strategy and technology

Preferred Qualifications:

• 6 years+ of Project Management

• Bachelor's Degree in Marketing, Business or a related field (MBA Preferred)

• 5-7 years of experience in marketing strategy and technology

• Management consulting experience preferred.

• Deep experience with MarTech platforms, including Customer Data Platform.

• Experience with performance based digital marketing programs, customer segmentation, marketing automation, and delivering personalization at scale.

• Experience in marketing automation to deliver personalized marketing.

• 6 years+ of Project Management

• Experienced in managing cross-functional teams and managing conflicting priorities across stakeholder groups.

• Experience collaborating with 3rd party vendors and agencies.

• Proven ability to manage technology projects and integrations effectively.

• Leadership & Storytelling

• Ability to develop working relationships with individuals at all levels of an organization.

• Ability to convey ideas to senior leadership.

• Ability to work individually and collaborate across a team.

• Excellent communication skills to articulate complex technical concepts to non-technical stakeholders.

• Seasoned storyteller that understands how to adopt based on stakeholder objectives and challenges.

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Yes

Workplace Type:

Office

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters: Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.