CDP Architect (Customer Data Platform)
Must have skills
Customer Data Platform - Segment (Mandatory) Adobe Experience Platform, Salesforce Data Cloud etc.
Integrations- ETL, Real Time and batch based, Analytics platform like google analytics, CJA, etc.
10–12 years of experience in marketing, marketing operations, Data Driven operations or segment focused roles
Proven hands on experience owning and operating marketing segments
Strong experience in segmentation, activation, and marketing operations
Demonstrated ability to analyze data, define roadmaps, and drive execution
Preferred skills:
Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other.
Detailed Job Description
Hands on experience with Segment Customer data platform as lead / architect.
Act as the segment subject matter owner, while leveraging experience across other marketing and data products to enhance outcomes
Hands on experience defining, building, and managing marketing segments using customer, behavioral, and engagement data
Translate business and marketing objectives into actionable segmentation, targeting, and activation strategies
Marketing Operations experience, including hands on involvement in Campaign execution, Journey orchestration, Audience activation workflows
Good to have experience working with other Customer Data Platforms (CDPs), with exposure to platforms such as: Salesforce Data Cloud, Adobe Experience Platform (AEP) or any other.
Experience Required
10–12 years of experience in marketing, marketing operations, or segment focused roles
Proven hands on experience owning and operating marketing segments
Strong experience in segmentation, activation, and marketing operations
Demonstrated ability to analyze data, define roadmaps, and drive execution
Experience working in complex, cross functional enterprise environments