Category Manager II - Creamer, Yogurt, Dessert

The Kroger Co

  • Cincinnati, OH
  • 9 days ago

    Highlights

    Understand all available levers across 4Ps to drive category forward and achieve KPIs and goals; be proficient across all systems (NEXT, Stratum, etc.); drive and manage full product life-cycle, including add/deletes and relevant cross-functional meetings. Manage strategic vendor relationships, including communicating priorities and assortment opportunities, identifying long-term supply changes, negotiating competitive prices, and staying ahead of industry trends.

    Numbers & Facts

    LocationCincinnati, OH

    Description

    Serve as the leader of a category of medium to large size and/or complexity and have the 4Ps accountability across all channels. Responsible for owning end-to-end assortment, financials, and overall category strategy with inputs from support teams to make data-driven decisions that reflect local needs. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

    Minimum

    • 3+ years of experience in one of the following areas: replenishment buying/procurement, merchandising, store management, operations, or brand management
    • Proficient in Microsoft Office
    • Strong organization and multi-tasking skills
    • Strong analytical and problem-solving skills
    • Demonstrated ability to coach and train
    • Strong attention to detail
    • Excellent oral/written communication skills

    Desired

    • Bachelor's Degree
    • Any vendor negotiations or promo planning experience
    • Any division sales manager, store coordinator, or store manager experience
    • Develop formalized short and long-term category strategies and tactics that deliver a unified customer experience across all channels (brick & mortar, extended aisle, digital shelf)
    • Stay ahead of and respond to industry/customer trends; understand market share and competition; escalate communication to relevant parties (i.e., Our Brands or Divisions) with changes and important initiatives
    • Understand all available levers across 4Ps to drive category forward and achieve KPIs and goals; be proficient across all systems (NEXT, Stratum, etc.); drive and manage full product life-cycle, including add/deletes and relevant cross-functional meetings
    • Build assortment after reviewing data from vendors, 84.51 and Our Brands; gather division input during feedback window, managing expectations and communication on segmentation and local assortment needs
    • Oversee plan-o-gram process, including deadlines, placement, and flow, ensuring guidelines are met
    • Track and monitor SKU performance and adjust assortment, as needed, to meet financial and strategic goals
    • Maintain category budgets, forecasts, and plans; understand contribution to total enterprise and division goals
    • Establish price and category architecture and provide input on trends for programs
    • Review inclusion in pricing programs with an eye to item financial performance and category strategy
    • Set base prices and use data to evaluate decisions to deviate from pricing algorithm recommendations
    • Determine response to competitor price moves or cost change based on recommendation from Pricing team
    • Oversee promotional strategy to engage customers and drive excitement
    • Review past ad performance and define promo strategies & goals, including A/B strategies for major promos
    • Select products for promotion, leveraging data on shelf capacity, number of stores selling, display locations
    • Set starting promotional prices and define guardrails for promo planners as they tailor prices to divisions
    • Understand timing of Test & Learns and how to properly manage process
    • Oversee end-to-end product flow and provide direction for stores/replenishment when supply issues occur
    • Manage strategic vendor relationships, including communicating priorities and assortment opportunities, identifying long-term supply changes, negotiating competitive prices, and staying ahead of industry trends
    • Engage vendors, source promo offers, decide on awards; provide directional forecast needs
    • Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
    • Must be able to perform the essential job functions of this position with or without reasonable accommodation
    • Develop formalized short and long-term category strategies and tactics that deliver a unified customer experience across all channels (brick & mortar, extended aisle, digital shelf)
    • Stay ahead of and respond to industry/customer trends; understand market share and competition; escalate communication to relevant parties (i.e., Our Brands or Divisions) with changes and important initiatives
    • Understand all available levers across 4Ps to drive category forward and achieve KPIs and goals; be proficient across all systems (NEXT, Stratum, etc.); drive and manage full product life-cycle, including add/deletes and relevant cross-functional meetings
    • Build assortment after reviewing data from vendors, 84.51 and Our Brands; gather division input during feedback window, managing expectations and communication on segmentation and local assortment needs
    • Oversee plan-o-gram process, including deadlines, placement, and flow, ensuring guidelines are met
    • Track and monitor SKU performance and adjust assortment, as needed, to meet financial and strategic goals
    • Maintain category budgets, forecasts, and plans; understand contribution to total enterprise and division goals
    • Establish price and category architecture and provide input on trends for programs
    • Review inclusion in pricing programs with an eye to item financial performance and category strategy
    • Set base prices and use data to evaluate decisions to deviate from pricing algorithm recommendations
    • Determine response to competitor price moves or cost change based on recommendation from Pricing team
    • Oversee promotional strategy to engage customers and drive excitement
    • Review past ad performance and define promo strategies & goals, including A/B strategies for major promos
    • Select products for promotion, leveraging data on shelf capacity, number of stores selling, display locations
    • Set starting promotional prices and define guardrails for promo planners as they tailor prices to divisions
    • Understand timing of Test & Learns and how to properly manage process
    • Oversee end-to-end product flow and provide direction for stores/replenishment when supply issues occur
    • Manage strategic vendor relationships, including communicating priorities and assortment opportunities, identifying long-term supply changes, negotiating competitive prices, and staying ahead of industry trends
    • Engage vendors, source promo offers, decide on awards; provide directional forecast needs
    • Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
    • Must be able to perform the essential job functions of this position with or without reasonable accommodation

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