Career Services Marketing & Social Media Student Assistant (Work-Study & Non-Work-Study)

Posting Details

Position Information

Job Title Career Services Marketing & Social Media Student Assistant (Work-Study & Non-Work-Study) Position Summary

The Marketing and Social Media Student Assistant works as a member of the Career Services team, serves in the front office, and supports the coordination of marketing strategies and Career Services social media. This position helps promote Career Services programs, events, resources, job and internship opportunities, and student success initiatives through digital marketing, social media engagement, content creation, and campus outreach. The position also provides customer service and event support while helping to increase student awareness of and use of Career Services resources.

Essential Duties and Responsibilities

Develop, edit, and publish clear and engaging content for Career Services social media platforms, including photos, graphics, videos, event promotions, career advice, student success stories, and job and internship opportunities.

| Daily 25% |

Help coordinate, carry out, and maintain social media and marketing strategies that promote Career Services programs, events, resources, Handshake, and career development initiatives.

| Daily 20%|

Use Canva, Adobe Photoshop, Procreate, Studio, and other approved technologies to design marketing materials.

| Daily 15% |

Provide professional customer service at the front desk by answering phones and emails, welcoming visitors, and assisting students, employers, and guests.

| Daily 15% |

Work with the Career Services team to support Career Fairs, On-Campus Recruiting, workshops, presentations, Etiquette Dinner, RAMMY Awards, and other special programs.

| As needed 10% |

Review social media performance, engagement data, and campaign effectiveness and use that information to recommend improvements to marketing strategies.

| Monthly 5% |

Attend staff meetings, one-on-one supervisor meetings, and professional development opportunities and assist with office operations and special projects.

| As needed 5% |

Provide limited front-line Housing support as needed by monitoring the Housing phone and email, answering basic questions, and referring other concerns to Housing staff. Complete other assigned duties while protecting confidential information and following university policies.

| As needed 5% |

Education, Certifications and/or Licenses Experience

Required:

• Must be pursuing a bachelor's degree at Texas Wesleyan University and maintain eligibility for student employment in accordance with university policies.
• Interested in social media, marketing strategy, writing, content creation, and student engagement.
• Major coursework in advertising, communications, marketing, or a related field.

Preferred:

• Experience with social media management, content creation, graphic design, marketing, customer service, campus involvement, web content, or marketing campaigns.

Training

• Participate in training, apply feedback, ask questions, and continue developing communication, teamwork, professionalism, leadership, critical thinking, technology, and career and self-development skills.

Knowledge, Skills & Abilities

Career & Self-Development:

• Demonstrates initiative by developing and implementing marketing and social media strategies
• Ability to manage multiple projects, deadlines, and responsibilities effectively
• Shows adaptability when working in a fast-paced, creative environment
• Takes ownership of projects and follows through on tasks

Communication:

• Ability to analyze social media performance and campaign effectiveness
• Uses data and reporting to improve marketing strategies and engagement
• Strong attention to detail when creating and reviewing content
• Ability to develop creative solutions and new ideas for outreach

Critical Thinking:

• Ability to analyze social media performance and campaign effectiveness
• Uses data and reporting to improve marketing strategies and engagement
• Strong attention to detail when creating and reviewing content
• Ability to develop creative solutions and new ideas for outreach

Leadership:

• Demonstrates initiative in proposing new marketing ideas and campaign strategies
• Ability to take ownership of social media platforms and content development
• Contributes to improving Career Services outreach and student engagement
• Shows confidence in presenting ideas and recommendations to the team

Professionalism:

• Ability to maintain confidentiality and comply with FERPA regulations
• Maintains reliability, accountability, and a strong work ethic
• Ability to meet deadlines while maintaining high attention to detail
• Represents Career Services in a professional manner in person and online
• Maintains confidentiality and follows university policies

Teamwork:

• Ability to collaborate effectively with student employees and Career Services staff
• Supports team projects, including events, marketing campaigns, and office operations
• Builds positive working relationships with campus partners
• Provides strong customer service in front-desk and event settings

Technology:

• Knowledge of social media platforms and digital marketing tools
• Experience with design tools such as Canva, Adobe Photoshop, Procreate, or similar programs
• Ability to create content across multiple platforms, including social media, email, and web
• Proficiency in Microsoft Office, including Word, Excel, Outlook, and Teams
• Ability to learn and utilize platforms such as Handshake and Focus 2

Posting Detail Information

Posting Number Posting Open Date Open Until Filled Yes Posting Close Date Special Instructions to Applicants

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • What is your major?

(Open Ended Question)

• • Have you received a Federal Work-Study award letter for the current academic year?

• Yes

• No

• Unsure

• • Our office is open 8:00 a.m. - 5:00 p.m. Monday-Friday. What hours would you be available to work weekly during our office hours if hired? (Reminder, you cannot work during scheduled class time)

(Open Ended Question)

Documents Needed To Apply

Required Documents

• Resume
• Class Schedule (Student Employment Only)

Optional Documents

• Cover Letter
• Letter of Recommendation
• Media File
• Portfolio
• Financial Aid Work Study Award Letter (Student Employment Only)