JOB SUMMARY: Sales Manager is responsible for creating and executing the overall sales strategy for the property.
ESSENTIAL JOB FUNCTIONS:
- Develop and execute marketing and sales strategies for each hotel/deployed segment (Marketing Plan, Quarterly action plans)
- Execute key brand initiatives
- Demonstrate guest service by responding to guests’ needs promptly and with enthusiasm
- Knowledge of all leisure business in the market and where that business stays, including but not limited to Tour & Travel, Sports, Fraternal, Military, Religious, Social, and Educational.
- Solicit new business from key demand generators by deployed segment
- Identify and maintain communications with the hotel’s key accounts and re-solicit repeat business
- Develop relationships within community to strengthen and expand customer base
- Attend local networking, trade show, and CVB events
- Market the hotel through local advertising, blitzes, direct mail, etc.
- Read and understand sales budgets while meeting and/or exceeding budgeted revenue
- Complete Displacement Analysis as needed
- Complete weekly and monthly sales reports
- Review daily reports for new opportunities and analyze for revenue opportunities
- Analyze competition’s strengths and weaknesses for each market segment, for which manager is responsible. Must have the ability to prioritize potential business that can be shifted.
- Meet or exceed weekly/month activity goals to include but not limited to site tours, outside sales calls, prospecting and client proactive maintenance calls.
- Maintain account files in sales CRM with all activities tracked for each account
- Create customer correspondence as required – sales agreements, proposals, bi-annual account reviews and thank you letters
- Confirm all groups and meeting details prior to arrival with Operational Team.
- Communicate with hotel team for execution of group’s needs (BEO’s and group resumes)
- Greet meeting/event contacts for meeting as needed under the direction of the DOS and GM.
- Maintain software system for all meetings and groups. All groups are to be loaded in the sales CRM, as well as pro-active sales activities with appropriate traces.
- Work with operational team to ensure accurate and efficient group blocks.
OTHER DUTIES:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
COMPETENCIES:
- Customer/Client focus with ability to negotiate and close sales · Time management and problem-solving abilities
- Excellent verbal communication, phone, and presentation skills · Self-motivated, well organized, and goal-oriented
- Business developing including but not limited to internal and external prospecting.
- Fiscal Responsibility-The ability to maximize profitability via booking or not booking business.
- Account Maintenance-ongoing pro-active communication with existing clients to ensure continued partnership.
- Business acumen and computer software skills.
- Maintain professional conduct with internal and external clients.
REQUIRED/PREFERRED EDUCATION AND EXPERIENCE
- Minimum of 1 – 2 years of hotel sales manager experience
- Hospitality or business degree is a plus
ADDITIONAL ELIGIBILITY QUALIFICATIONS
Valid driver’s license and safe driving record – satisfactory criminal background screening required – professional references
SUPERVISORY RESPONSBILITY
This position does not manager other employees
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to verbally communicate, listen, stand for long periods of time, ability to walk, kneel, stoop, bend, and lift up to 50 pounds occasionally.
EXPECTED HOURS OF WORK
Some flexibility of hours is allowed, but the employee must be available during core business hours (generally recognized as 8 am to 5 pm Monday – Friday) Occasional evening and weekend work is required. Expectation is hours worked will ensure the overall success of the hotel.
EEO STATEMENT
In accordance with all applicable local, state, and federal laws, Lodgco is committed to a policy of nondiscrimination and equal employment. This policy requires that all decisions involving hiring, promotion, transfer, compensation, benefits, training, discipline, and all other personnel practices and terms or conditions of employment will be made without regard to race, color, religion, sex, age, national origin, disability, genetic information, height, weight, marital status, veteran status, sexual orientation or any other protected characteristic under state, federal, or local law. Lodgco also prohibits retaliation against any employee because the employee has engaged in an activity that is protected under state, federal, or local law.