Campaign Marketing Specialist

Campaign Marketing Specialist

About Our Company

At Lids Sports Group, we don't just sell hats - we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We're also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.

From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams - in style.

Position Summary

The Campaign Marketing Specialist is responsible for planning, managing, and executing multi-channel marketing campaigns that support Lids' core business. This role drives projects across all marketing channels, as well as cross-functionally with buying, operations, planning and finance. This person acts as a liaison with external partners (such as MLB, NFL, NBA, New Era, '47, Mitchell & Ness, Topps and more) to deliver consumer-facing campaigns that drive awareness, traffic, and sales to all brick & mortar locations.

Our Campaign Marketing Specialist will be responsible for understanding and driving campaigns across key products and promotional periods. The ideal candidate will learn & understand the business and be flexible to pivot through evaluation.

Success requires strong ownership, strategic thinking, proactive communication, and the ability to manage multiple campaigns simultaneously in a fast-paced environment.

Principal Duties and Responsibilities

Campaign Project Management & Ownership

• Own campaigns end-to-end, including ideation, planning, timelines, execution, and post-campaign recaps & analytics

• Lead campaign planning and status meetings with clear agendas, documentation, and next steps with internal and external stakeholders

• Manage multiple campaigns across varying levels of complexity, priority, and timelines

• Build and maintain detailed timelines, project plans, and asset creation lists

• Identify risks, solve problems proactively and independently, and escalate issues when needed to keep campaigns on track

• Develop briefs, presentations, and reporting documentation for internal stakeholders and external partners

• Collaborate with cross-functional partners to shape campaign strategies, messaging, and execution plans

• Monitor campaign performance and overall health, identifying opportunities to optimize or amplify impact

Communication & Collaboration

• Ensure consistent, proactive communication with internal teams and external partners throughout the campaign lifecycle

• Deliver clear, accurate updates to maintain alignment and transparency

• Come prepared to meetings with a strong understanding of objectives, timelines, and required inputs

• Build positive, collaborative relationships across the organization and act as a central point of coordination. Serve as a key partner with external partners to ensure strong relationships and positive partnership to impact the business

Process & Tools

• Serve as a power user of project management tools, ensuring tasks, timelines, dependencies, and approvals are clearly built out and maintained

• Own and manage workflow processes within project management systems

• Recommend and implement improvements to campaign processes, documentation standards, and operational efficiency

Job Required Knowledge and Skills

• 2-3+ years of experience in Campaign Management, Go To Market, Brand Marketing, or Marketing Project Management

• Bachelor's degree in Marketing, Business, Communications, or a related field

• Proven ability to manage multi-channel marketing campaigns from planning through analysis independently.

• Strong organizational skills with exceptional attention to detail, prioritization, and follow through.

• Comfortable operating in a fast paced, evolving environment with shifting priorities.

• Experience with project management tools (e.g., ClickUp, Jira, Asana, Trello).

• Strong written and verbal communication skills with ability to problem solve.

• Proficiency with Microsoft Office or Google Workspace (PowerPoint/Slides, Excel/Sheets, Word/Docs).

What We Offer

• Comprehensive medical, dental, and vision coverage

• Retirement plan

• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program

• Paid Time Off

• Generous employee discount and exclusive perks

• Ongoing career development, including discounted secondary education courses

• A collaborative, innovative, and team-oriented work environment

• Early Wage Access options

• Bonus eligibility depending on position level

Physical Demands & Requirements

• Ability to operate a computer and work with digital systems for extended periods.

• Ability to communicate verbally and visually with internal teams and stakeholders.

• Ability to work in an office or remote environment with frequent task deadlines.

• Ability to occasionally lift and/or move up to 50 pounds.

• Specific vision abilities required by this job include close vision, distance vision and depth perception

• This position requires less than 5% travel

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. For inquiries related to reasonable accommodations, please contact HR@Lids.com.

Work Environment

• Onsite office work environment.

• Standard business hours from 8 a.m. - 5 p.m., flexibility may be provided upon request.

ADDITIONAL INFORMATION

Employment Requirements

Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.

Equal Employment Opportunity

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Notice to Applicants

In connection with your application, we collect information that identifies, reasonably relates to, or describes you ("Personal Information"). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records.

Need Accessibility Assistance?

Applicants who require accessibility assistance to submit an employment application may email hr@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at Lids.