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Campaign & Lifecycle Engagement Manager

Boehringer Ingelheim

Duluth, GA

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JOB DETAILS
SKILLS
Analysis Skills, Campaigns, Communication Skills, Compensation and Benefits, Continuous Improvement, Customer Experience, Customer Support/Service, Customer/Client Research, Data Analysis, Data Management, Detail Oriented, Ecosystems, Email Marketing, Hubs, Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Online Marketing, Operational Strategy, Operational Support, Operations Management, Performance Analysis, Project/Program Management, Safety/Work Safety, Veterinary Medicine
LOCATION
Duluth, GA
POSTED
30+ days ago
Description


As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.


What makes this role exciting


+ Activate omnichannel engagement strategies through campaigns and lifecycle communications that connect with veterinary professionals and consumers.

+ Work closely with marketing, analytics and omnichannel teams to deliver effective digital engagement initiatives.

+ Translate engagement strategies into operational campaign execution across channels.


About the department


Within Commercial Excellence, omnichannel engagement connects digital platforms, communication channels and customer insights to deliver consistent customer experiences.


The Campaign & Lifecycle capability focuses on operational campaign activation and lifecycle communications within the engagement ecosystem.


Duties & Responsibilities


The Campaign & Lifecycle Marketing Manager supports the operational execution of engagement initiatives across digital channels. Working closely with marketing teams and omnichannel leadership, this role helps ensure that campaigns and lifecycle communications are delivered effectively and consistently across the ecosystem. The role collaborates with International Hubs and Analytics, Data Management and Analytics & Insights teams to monitor campaign performance, identify engagement patterns and support continuous optimization.


What you will help build


+ Effective digital campaigns across engagement channels

+ Lifecycle communication programs supporting customer journeys

+ Marketing automation workflows enabling consistent engagement

+ Campaign performance monitoring and continuous improvement


Who we are looking for


We are looking for a digital marketing professional with strong experience in campaign execution and marketing automation environments.


Successful candidates typically bring experience in:


+ Email marketing platforms

+ Campaign management and execution

+ Marketing automation tools

+ Lifecycle communications and engagement programs

+ Collaboration with analytics teams to interpret campaign performance


Requirements


+ Bachelor’s degree required

+ Advanced degree preferred

+ 5+ years relevant experience

+ Operational excellence

+ Attention to detail

+ Digital fluency

+ Continuous improvement

+ Experience in Project management

+ Optimization mindset

+ Analytical mindset

+ Stakeholder management

+ Adaptability

+ Collaboration

+ Communication skills

+ High learning agility

+ Resilience in a fast-paced environment


Eligibility Requirements:


+ Must be legally authorized to work in the United States without restriction.

+ Must be willing to take a drug test and post-offer physical (if required).

+ Must be 18 years of age or older.


AHCE26
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

About the Company

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Boehringer Ingelheim