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Business Process Manager - Lifecycle Marketing

Varite, Inc

  • San Jose, CA
  • 15 days ago
  • $65–$70.42 Per Hour

Highlights

Strong benchmarking and measurement design experience: skilled at defining the right KPIs for process health, establishing reliable baselines, and building frameworks that make performance trends visible over time. Benchmarking & Performance Measurement: Design the team's process benchmarking framework - defining the right metrics, establishing baselines, and creating measurement cadences that give leadership a reliable view of operational performance.

Numbers & Facts

LocationSan Jose, CA
Salary$65–$70.42 Per Hour

Description

Pay Rate Range: $65 - $70.42/hr. on W2
Hybrid - 2 days onsite San Jose, CA
Duties:
Process Documentation & Standardization:
  • Conduct structured process discovery across global lifecycle marketing teams, facilitating workshops and interviews to capture current-state workflows end-to-end from creative briefing through audience targeting, QA, and email deployment.
  • Produce high-quality process documentation: swim lane diagrams, workflow maps, RACI matrices, and narrative process descriptions that are accurate, accessible, and maintained as living references.
  • Translate undocumented tribal knowledge and ad-hoc practices into formal SOPs, templates, and playbooks that enable consistent execution across teams and regions.
  • Build and maintain a centralized process library, ensuring all documented workflows, SOPs, and standards are version-controlled, findable, and kept current as the business evolves.
  • Partner with cross-functional teams to validate documentation accuracy, capturing regional variations and edge cases that affect how processes actually run in practice.
Benchmarking & Performance Measurement:
  • Design the team's process benchmarking framework - defining the right metrics, establishing baselines, and creating measurement cadences that give leadership a reliable view of operational performance.
  • Instrument key lifecycle marketing workflows to track Time to Market, Time on Task, handoff latency, rework rates, and other indicators of process health and efficiency.
  • Conduct regular process audits to assess how closely actual execution aligns with documented standards, identifying gaps, drift, and patterns that signal where processes need attention.
  • Produce clear, data-driven benchmark reports for senior leadership that contextualize performance against internal baselines and, where applicable, industry standards.
  • Build and maintain dashboards in tools like Workfront and M365 that surface real-time process health data, giving teams and stakeholders ongoing visibility into operational metrics.
Process Analysis & Recommendations:
  • Analyze documented processes and benchmarking data to identify inefficiencies, bottlenecks, and root causes - synthesizing findings into structured, evidence-based recommendations for process owners and senior leadership.
  • Develop clear before/after analyses when process changes are made, quantifying impact on efficiency, quality, and time savings to build an institutional record of what works.
  • Maintain a prioritized process improvement backlog informed by audit findings, benchmark trends, and stakeholder input - keeping leadership aligned on where the highest-value opportunities lie.
  • Evaluate new tools and technologies entering the workflow from a process documentation lens, ensuring capability changes are captured in updated SOPs and reflected in benchmarking frameworks.
Skills:
  • Exceptional process documentation skills - proven ability to produce swimlane diagrams, value stream maps, RACI matrices, SOPs, and playbooks that are precise, readable, and genuinely used by teams.
  • Strong benchmarking and measurement design experience: skilled at defining the right KPIs for process health, establishing reliable baselines, and building frameworks that make performance trends visible over time.
  • Solid grounding in process improvement methodologies (Lean, Six Sigma, Kaizen, SAFe) applied primarily as analytical and documentation frameworks to understand and describe processes rigorously.
  • Experience in email or lifecycle marketing operations, with a thorough understanding of end-to-end email execution workflows: creative development, audience targeting, QA, and deployment.
  • Advanced proficiency in Workfront (certification a plus) and M365 for workflow documentation, process tracking, and performance dashboards.
  • Strong analytical and reporting skills - comfortable working with operational data to produce benchmark analyses and leadership-ready performance summaries.
  • Meticulous attention to detail and a genuine passion for making operational knowledge explicit, structured, and durable.
Education:
  • Proven experience with BA/BS degree.

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