Primary Function
The Business Development Specialist I supports revenue growth by identifying, developing, and advancing sales opportunities through proactive prospecting, lead management, customer engagement, and market intelligence activities. This role serves as a key link between prospective customers and the sales team, ensuring accurate information, timely follow-up, and effective territory development to support business objectives.
Essential Duties
Lead Generation & Prospecting
- Contact customers and prospects seeking material handling products and services
- Qualify leads and identify viable sales opportunities
- Research new and expanding facilities to identify potential business opportunities
- Obtain key customer contacts and secure appointments on behalf of sales representatives
- Generate sales leads for relationship accounts and target accounts as requested
Customer Engagement & Sales Support
- Conduct telephone sales calls to promote marketing campaigns, company programs, and events
- Follow up with customers and prospects through phone, email, and direct mail communications
- Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner
- Represent the company professionally in all customer interactions
CRM & Market Intelligence
- Gather customer and prospect information to maintain CRM records and market intelligence
- Maintain accurate account and opportunity data within the CRM system
- Collect and update customer, contact, and market information to support sales activities
Reporting & Business Analysis
- Evaluate lead sources to assess effectiveness and return on investment
- Prepare win/loss reporting and sales performance analyses
- Analyze sales and market data to support business development strategies and decision-making
Minimum Requirements
Education
Associate degree or equivalent experience.
Work Experience
- 0-2+ year's general customer service experience, inside sales or business development.
Physical
- Must be able to sit for long periods of time.
Other
- Excellent professional and energetic customer service skills.
- Outreach background preferred.
- Strong telephone skills.
- General knowledge of our product line and market environment.
- Experience with CRM and mapping customer journey a plus.
- General computer knowledge with intermediate word processing skills