Business Development Manager - App Advertisers

Baidu USA

Mountain View, California

JOB DETAILS
SKILLS
Advertising, Advertising Sales, Business Development, Business Growth, Campaigns, Communication Skills, Conferences, Consultative Sales, Contract Negotiation, Customer Acquisition, Customer/Client Research, Digital Signal Processing (DSP), Ecosystems, Game Software, Industry/Trade Analysis, Lead Generation, LifeTime Value (LTV), Mandarin Chinese Language, Marketing, Mobile Advertising, Negotiation Skills, Onboarding, Performance Metrics, Presentation/Verbal Skills, Product Pricing, Revenue Growth, Sales Closing Skills, Sales Cycle, Sales Forecasting, Sales Pipeline, Sales Prospecting, Social Gaming
LOCATION
Mountain View, California
POSTED
24 days ago

Job Title: Business Development Manager - App Advertisers
Job Location: Mountain View, CA
Job Type: Full-Time, Onsite, Monday – Friday

 

About the Role
We are hiring quota-carrying Business Development Manager to aggressively grow our app advertiser business in overseas markets. This is a hunter-focused role responsible for new logo acquisition, revenue growth, and pipeline ownership, with a strong emphasis on performance-driven app advertising (gaming, social, utility, consumer apps).

 

Job Responsibilities

  • Proactively identify, prospect, and close net-new app advertisers, with a strong focus on mobile user acquisition and performance marketing.
  • Own the entire sales cycle from outbound prospecting and discovery to proposal, negotiation, contracting, and deal closure.
  • Achieve and exceed quarterly and annual revenue quotas, with primary accountability for new logo acquisition.
  • Act as a consultative sales expert, understanding advertiser KPIs such as CPI, ROAS, LTV, and retention, and mapping them to DSP solutions.
  • Build and maintain a robust, forecastable sales pipeline, ensuring consistent deal flow.
  • Collaborate with internal teams (AM, Ops, Product) to ensure smooth advertiser onboarding and early campaign success.
  • Monitor industry trends, advertiser demand, and competitive landscape in mobile advertising, providing actionable market feedback.
  • Represent the company at industry events, conferences, and client meetings as needed.

 

Qualifications

  • Bachelor’s degree or higher, with 2-5 years of quota-carrying experience in digital advertising sales, performance marketing, or ad-tech related roles.
  • Demonstrated hunter mentality, with a track record of sourcing and closing new business.
  • Existing relationships with app advertisers in gaming, social, entertainment, or utility categories are a strong plus.
  • Solid understanding of mobile user acquisition ecosystems, including programmatic buying, DSPs, and performance-based pricing models.
  • Ability to independently manage cold outreach, discovery calls, solution pitching, and contract negotiation.
  • Strong communication, negotiation, and presentation skills.
  • Self-driven, resilient, and comfortable in a fast-paced, quota-driven environment.
  • Fluency in Chinese Mandarin is a plus; experience working with global advertisers is preferred.

 

What We Offer

  • Competitive base salary plus performance-based commission
  • Exposure to global app advertisers and international markets
  • High level of ownership and autonomy
  • Career growth opportunities within a fast-growing advertising business

Estimated Base Salary Range: $97,000–$150,000 USD 

About the Company

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Baidu USA