A Little About Us
Better Business Bureau Serving Northern Colorado and Wyoming (BBB) is dedicated to advancing trust in the marketplace. As part of the trusted BBB network serving communities throughout the United States and Canada, our organization works with businesses and consumers across 38 counties to promote integrity, accountability, and informed decision-making. Through accreditation, education, dispute resolution, and community engagement, we help create a more trustworthy marketplace for all.
About Your Role
This is a full-time, phone-based inside sales position focused on bringing eligible businesses into BBB Accreditation. Your day-to-day work will center on making outbound calls to business owners, explaining the value of Accreditation, answering questions, addressing objections, and guiding interested owners through the application and payment process.
Using BBB's established sales script and the BBB Code of Ethical Sales Conduct, you will lead professional, purposeful conversations that build trust and move prospects toward a decision. Success requires consistent prospecting, confidence in asking for the sale, timely follow-up, and accountability for daily activity expectations and monthly sales goals.
You will maintain accurate records in our CRM, coordinate with internal teams to support the transition of newly accredited businesses, and participate in sales meetings, coaching, and training.
Essential Duties and Major Responsibilities:
Sales & Business Development - 75%
- Make consistent daily outbound calls to prospective businesses to identify and connect with business owners or authorized decision-makers.
- Ask relevant questions to understand the business, identify potential eligibility, and connect the value of BBB Accreditation to the owner's priorities.
- Use BBB's established phone sales script to clearly explain Accreditation standards, benefits, fees, and the required one-year commitment.
- Answer questions, address objections professionally, and confidently ask for the sale, working to complete the application and payment process during the initial conversation whenever possible.
- Schedule specific follow-up conversations when additional time or information is needed, and actively manage prospects toward a decision.
- Meet or exceed monthly sales goals and established daily activity expectations, including outbound calls, owner conversations, and sales presentations.
- Conduct all prospecting and sales activities in accordance with the BBB Code of Ethical Sales Conduct.
Collaboration & Team Support - 15%
- Coordinate with internal teams to submit complete, accurate applications and support a smooth transition through the approval and onboarding process.
- Participate in sales meetings, individual coaching, training, and other required meetings.
- Apply feedback to strengthen sales conversations, product knowledge, and performance.
- Perform other sales-related duties as assigned.
Records & CRM Management - 10%
- Document calls, emails, and other prospect communications accurately and promptly in the CRM.
- Maintain current contact information, prospect status, conversation notes, and scheduled follow-up activities.
- Keep records clear and complete to support effective follow-up and coordination with colleagues.
Assist with other duties as assigned.
Education:
- High school diploma is preferred.
Experience:
- 3+ years of experience working in business with a proven track record in sales or business development, preferably in a phone-based sales environment is preferred.
Specialized Skills:
- Intermediate communication, negotiation, and presentation skills.
- Intermediate interpersonal skills with the ability to build rapport and credibility quickly.
- Intermediate self-motivation with a results-driven approach.
- Intermediate ability to work independently and as part of a collaborative team.
- Basic knowledge of Northern Colorado and Wyoming business communities.
Supervisory Expectations:
The position does not have any responsibility for overseeing or supervising the work of other team members.
Independence of Action:
The supervisor/manager monitors work progress; the incumbent follows established precedents and procedures, sets priorities, and organizes work within general guidelines provided by the supervisor/manager.
Physical Demands and Work Environment:(The phrases "occasionally," "regularly," and "frequently" correspond to the following definitions: "occasionally" means up to of working time, "regularly" means between and of working time, and "frequently" means and more of working time.)
- The work environment is the typical office environment. The employee must complete their work satisfactorily in an environment where there are significant distractions, including frequent interruptions, background office noise, and competing phone/email traffic. The employee should be comfortable managing multiple tasks, coordinating with colleagues, and adapting to changes in the project while maintaining focus on delivering high-quality results.
- The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. In many cases, reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- While performing the duties of this job, the employee is regularly required use hands to finger, handle, or feel objects, tools, or controls. The employee is frequently required to talk or hear. The employee is regularly required to stand, walk, reach with hands and arms, and stoop, kneel, crouch, or crawl.
- The employee must occasionallylift and/or move up to 25 pounds and should do so soundly and safely. This job's specific vision abilities include close vision, peripheral vision, depth perception, and the ability to adjust focus.
Work Hours:
Company Hours
8:30 AM to 4:30 PM Monday through Friday. Hours vary and are dependent on business needs.
40-Hour
Work Week
Hours may vary with the workload.
Evenings/
Weekends/OT
Evenings/weekends are required as needed to meet business needs.
Core Competencies:
- Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
- Detail Oriented - Consistently checks and rechecks work product for accuracy; manages multiple tasks while accurately performing essential job functions; prepares accurate and thorough reports, emails, and data as required by the position.
- Ethics - Treats others with respect; maintains commitments; inspires trust in others; works with integrity and principles; upholds organizational values; maintains the highest level of confidentiality.
- Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and seeks clarification; responds well to questions; participates in meetings.
- Sales Skills & Customer Engagement- Consistently achieves sales goals by demonstrating persistence, persuasive communication, and proactive outreach. Effectively overcomes objections, initiates new customer contact, maintains high levels of customer satisfaction, and ensures accurate, timely documentation and reporting.