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Business Analyst, Core Viewer and Cultural Moments, YouTube Marketing

Google

San Bruno, CA

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JOB DETAILS
SKILLS
Analysis Skills, Brand Strategy, Business Administration, Business Analysis, Business Intelligence, Business Skills, Campaigns, Communication Skills, Data Science, Equal Employment Opportunity (EEO), Leadership, Looker, Management Consulting, Market Entry Strategy, Marketing, Marketing Strategy, Metrics, Problem Solving Skills, Product Marketing, Python Programming/Scripting Language, Quality Assurance, Quantitative Research, SQL (Structured Query Language), Scripting (Scripting Languages), Team Player, YouTube
LOCATION
San Bruno, CA
POSTED
30+ days ago

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; New York, NY, USA; Los Angeles, CA, USA.

Minimum qualifications:

  • Bachelor's degree in a research or quantitative field, or equivalent practical experience.
  • 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
  • 5 years of experience designing, scoping, executing, and delivering research and analysis projects.
  • Experience managing research and measurement agencies.
  • Experience with SQL and BI, and agentic tools (e.g., Looker, Gemini for insights).

Preferred qualifications:

  • MBA or Master's degree in a quantitative discipline.
  • Experience in management consulting focus on marketing measurement or quantitative disciplines.
  • Experience influencing executive leadership with cohesive narratives built on a mix of qualitative and quantitative data.
  • Familiarity with scripting languages (Python) and data science techniques.
  • Ability to effectively communicate findings, approaches and recommendations to a wide range of technical and non-technical audiences.
  • Ability to solve problems in changing, and ambiguous business environments through data intuition and business acumen.

About the job

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.YouTube Marketing Analytics is a 30+ analyst team that influences and informs YouTube’s marketing and products teams. We work on projects that are at the heart of go-to-market and brand strategy for YouTube using data to ensure our marketing efforts are efficiently and effectively deployed. As a Business Analyst on core and cultural moments, you will partner closely with YouTube marketing and product teams to engage casual users with YouTube exclusive content during tentpole moments (sports, award ceremonies, cultural celebrations) and re-engage lapsed users with off platform brand campaigns. You will be tasked with partnering close with data scientists on the team to translate ambiguous business questions into measurement and insights roadmaps and ultimately ensure the analytics team’s work is cohesive, actionable and impactful.Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $141000 - $206000 (USD) + 15% bonus target + bonus + equity + benefitsLearn more about benefits at Google.

Responsibilities

  • Connect strategy and business questions into individual investigative work streams including delivering a cohesive narrative on learnings and how to translate those into next steps for campaign and tent pole moments. 
  • Develop assessments to inform marketing strategy; campaign and user segmentation: slicing to understand reach, performance, and opportunities.
  • Support metric design and goals for YouTube lead level objectives and key results (OKRs) for marketing. Act as a thought partner to product marketing manager (PMM) on rationales and insights on performance drivers of OKRs. 
  • Drive alignment on scope for agentic and business intelligence (BI) tools to enable marketers and work closely with infrastructure team on quality assurance (QA) and delivery of such tools to ensure adoption.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

About the Company

G

Google

Build for everyone

Since our founding in 1998, Google has grown by leaps and bounds. Starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. These Googlers build products that help create opportunities for everyone, whether down the street or across the globe.

It starts with how we work together. We’re building a company where people of different views, backgrounds and experiences can do their best work and show up for one another. A place where every Googler feels like they belong.

So whether you develop new technology or creative campaigns, craft beautiful products or breakthrough partnerships, your work here is a chance to accomplish things that matter. Bring your insight, imagination, and healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Benefits

We strive to provide Googlers and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits are based on data, and centered around our users: Googlers and their families. They’re thoughtfully designed to enhance your health and wellbeing, and generous enough to make it easy for you to take good care of yourself (now, and in the future). So we can build for everyone, together.

Learn more about Google’s benefits on this site featuring Googlers’ experience.

How we Hire

Google’s hiring process is an important part of our culture. Googlers care deeply about their teams and the people who make them up. In order to  build for everyone, we know that we need a wide range of perspectives and experiences, and a fair hiring process is the first step in getting there.

Learn more about our hiring process.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Computer Software
EMPLOYEE BENEFITS
Paid Sick Days, Performance Bonus, Professional Development, 401K, Stock Options, Employee Events, Retirement / Pension Plans, Tuition Reimbursement, Work From Home, Life Insurance, On Site Cafeteria
FOUNDED
1998
WEBSITE
https://goo.gle/4dbno6V